Toyco turned entertainment studio Spin Master has announced the launch of new animated series Vida the Vet in Canada and the UK. Vida is the 13th series released by Spin Master Entertainment, a division of… . . . read more
Character Licensing: Peppa Pig Making Waves for Environment and Light Fund
June 24, 2022
Maybe pigs can’t fly, but they can certainly swim! Hasbro’s immensely popular Peppa Pig has been taking to the waves of late, working to help the environment and the Light Fund charity. First off, Peppa… . . . read more
Licensing Logistics: Shenzhen on COVID Alert Following Outbreak
June 23, 2022
By Gary Symons TLL Editor in Chief The COVID-19 pandemic continues to threaten the licensing and consumer product industries, due to recent flareups in China. Recent reports from the Chinese government indicate the outbreak is… . . . read more
Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
June 23, 2022
By Allison Watkinson TLL Reporter Arcade1Up has partnered with The Op to bring their licensed games to Arcade1Up’s gaming device, the Infinity Game Table. The Infinity Game Table is a hybrid gaming table with a… . . . read more
Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees
June 22, 2022
Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
TV Licensing: House of the Dragon Merch Arrives on WB Shop
June 22, 2022
By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned… . . . read more
Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
June 22, 2022
The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can… . . . read more
Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
June 22, 2022
By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand’s first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new… . . . read more
Film Licensing: Mattel To Unveil a Galaxy of Toys For Pixar’s Lightyear
June 21, 2022
By Allison Watkinson TLL Reporter Mattel has entered into a global licensing agreement for Pixar’s Lightyear, the origin story of Toy Story’s character, Buzz Lightyear. Through the agreement, Mattel has acquired global licensing rights to… . . . read more
Layer Debuts New Marketplace for Video Game Licensing
June 21, 2022
By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its… . . . read more