By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun
Archive
Who’s News: Warner Music Group Appointing New CEO in 2023
By Gary Symons TLL Editor in ChiefYouTube exec Robert Kyncl will be appointed to the post of CEO at Warner Music Group, replacing current CEO Steve Cooper.Kyncl currently serves as the Chief Business Officer at YouTube, where he has been instrumental in its explosive growth across all streaming platforms. “After a thorough search, we’re delighted to be appointing Robert … [Read more...] about Who’s News: Warner Music Group Appointing New CEO in 2023
Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant collaborations out there, sometimes you run across one that just seems so natural, it's as if it's meant to be. And that's the early reaction to the Ted Lasso x FIFA 23 collaboration; a … [Read more...] about EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
KIDZ BOP Appoints Bulldog As UK Licensing Agency
By Allison Watkinson TLL Reporter KIDZ BOP has appointed Bulldog Licensing as its official UK licensing agency, starting at Brand Licensing Europe. KIDZ BOP is a global family music brand that records covers of popular songs sung by kids, for kids. Since its creation in the US in 2001, the KIDZ BOP brand has sold over 23 million albums and generated over 8 billion … [Read more...] about KIDZ BOP Appoints Bulldog As UK Licensing Agency
Move Over Bored Apes: IMG Signs With Okay Bears
Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears
ZAG Launches Streaming Service With New Series Fairyon
By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon
Warner Music Investigating Subsidiary’s Actions in Russia
By Gary Symons TLL Editor in Chief Warner Music is investigating allegations that one of its subsidiaries continued to operate in Russia after the company suspended its operations. Those allegations were made in an exclusive investigative report by The Guardian newspaper. According to the report, at least one executive at the Warner subsidiary ADA Russia "... continued to try … [Read more...] about Warner Music Investigating Subsidiary’s Actions in Russia