By Allison WatkinsonTLL ReporterSpielwarenmesse eG has appointed Carol Rapp as its new joint director for the company's subsidiary, Friedhelm Merz Verlag.Friedhelm Merz Verlag is a German gaming event company that was acquired as a subsidiary by Spielwarenmesse eG in early 2022. Rapp will assume joint responsibility of Friedhelm Merz Verlag with the two existing directors, … [Read more...] about Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag
Archive
Retail Trends: Christmas a Bit Less Merry in 2022
NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022
New Company Formed to License Mercer Mayer Books
By Allison Watkinson TLL Reporter Mercer Mayer has partnered with John R. Sansevere to develop licensing programs for Mayer's literary franchises through their new company, TWELVE/30. The newly created company has exclusive media and licensing rights to Mayer's original IPs across all consumer products and publishing categories. Throughout his career, Mercer Mayer has … [Read more...] about New Company Formed to License Mercer Mayer Books
Hot Topic Creating Apparel Line for Stan Lee Centennial
By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands. "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial
Pretty Green Turns Out Rockin’ Fashions for Subbuteo
By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo
Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
Asembl Brokers Sweet Deal Between Diageo and Sara Lee
By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
By Allison Watkinson TLL Reporter Anime publisher VIZ Media has appointed Boutique Licensing Agency (BLA!) as its brand licensing and management representative in Europe. VIZ Media is a US-based entertainment company that focuses on manga publishing and anime distribution. The company currently serves multiple industries including publishing, animation, film, gaming and … [Read more...] about Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe
Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok
By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok
Four Seasons To Design Fine Feathered Fashion For Angry Birds
By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds