King Features and fashion partner Iceberg unveiled the retail launch of a new capsule collection in the Italian fashion capital of Milan. The collaborators say the first collection was unveiled during Fashion Week with an innovative marketing campaign in Milan, Berlin, New York and Paris. This latest collection is also getting the star treatment with its Milan launch. The … [Read more...] about Fashion Licensing: Popeye and Olive Oyl Hit the Milan Catwalk
Archive
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
Board Games: The Force Is Strong With This One
By Allison Watkinson TLL Reporter Asmodee and Z-Man Games, in collaboration with LucasFilm, are releasing a licensed board game based on Star Wars: The Clone Wars. The upcoming board game is called Star Wars: The Clone Wars – A Pandemic System Game. It is set during the popular Lucasfilm television series, Star Wars: The Clone Wars. The licensed board game is built using … [Read more...] about Board Games: The Force Is Strong With This One
Who’s News: Major Changes to the Board of Hasbro
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company's Board of Directors. “On behalf of the entire Board of Directors and Hasbro team, I want to sincerely thank Ted and Ken for their years of service to Hasbro and for their unwavering commitment to our shareholders,” said Rich Stoddart, Chair … [Read more...] about Who’s News: Major Changes to the Board of Hasbro
Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
By Gary Symons TLL Editor in Chief The Care Bears is not a brand typically linked to the world of haute couture, but that changed this week. Cloudco Entertainment, owner of the durably beloved Care Bears brand, has partnered on the release of a limited-edition 40th anniversary couture dress by renowned fashion brand JimmyPaul. “We are honored JimmyPaul and Difuzed chose to … [Read more...] about Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
Trade Shows: Spotlight on Sony Pictures at BLE
Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer Products will be at Brand Licensing Europe to spotlight the studio’s entertainment franchises and key licensing collaborations. The … [Read more...] about Trade Shows: Spotlight on Sony Pictures at BLE
King Features Unveiling Film Based on Slylock Fox
By Allison Watkinson TLL Reporter King Features Syndicate is developing a new animated film inspired by the interactive children’s comic strip, Slylock Fox. King Features has also renewed its representation agreement for the property, which was previously known as Slylock Fox and Comics for Kids. The film will follow the adventures of the Sherlock Holmes inspired detective, … [Read more...] about King Features Unveiling Film Based on Slylock Fox
Licensing Law: Kanye West Ends Partnership With Gap
By Gary Symons TLL Editor in Chief Rapper and entrepreneur Kanye West has abruptly ended his relationship with Gap Inc., accusing the company of failing to meet its obligations. West's lawyers sent a letter to Gap on Thursday notifying it of a termination of the partnership. West alleges Gap breached its agreement with West (also known as Ye) by not selling the Yeezy … [Read more...] about Licensing Law: Kanye West Ends Partnership With Gap
Universal Parks & Resorts Consolidates Its Operations
By Allison Watkinson TLL Reporter Universal Parks & Resorts has merged two of its key businesses to create a new division called Universal Products & Experiences (UP&E). The new division is a combination of the Universal Brand Development and Universal Parks & Resorts Merchandise Group. UP&E says its goal is to extend the company’s popular franchises … [Read more...] about Universal Parks & Resorts Consolidates Its Operations
Corus Opens New Studio For Book-Based Content
The Canadian production company Corus Entertainment is opening a new production company for live action content based on books. Corus, a successful entertainment company with global scope, says it has signed an overall deal with writer-producer Jeff Norton (pictured above) to lead the studio, which will adapt book-based IP aimed at a mainly younger audience. The move comes as … [Read more...] about Corus Opens New Studio For Book-Based Content