By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA) has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
Archive
Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine
By Allison Watkinson TLL Reporter Gibson and Gibson Gives have launched a licensed guitar line for the Ukraine relief effort as part of Julien’s Icons & Idols: Rock ‘N’ Roll live auction. All of the funds from the auction of Gibson's Guitars For Peace Ukraine Relief collection will be given in support of the people of Ukraine through the Disaster Emergency Committee, … [Read more...] about Gibson Releases Licensed Guitar Line to Raise Funds for Ukraine
Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’
By Gary Symons TLL Editor in Chief When you're watching race cars roar around the track 200 times, you want to be extra comfy. That's why NASCAR has partnered on an officially licensed Snugible that will be added to Orange Onions' product line form Plushible. Snugibles are a unique two-in-one wearable blanket/hoodie, that can also roll up into its hood and zips up to … [Read more...] about Sports Licensing: Nascar’s New Snugible Redefines ‘Fast Fashion’
Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond
By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond
Dragon Ball Fans Powering Up With G Fuel Licensed Beverage
By Allison Watkinson TLL Reporter G Fuel, Toei Animation and Crunchyroll are releasing a Dragon Ball Z inspired energy drink flavor called G Fuel Kamehameha. “We are pleased to partner with G FUEL on this Dragon Ball Z collaboration,” said Masayuki Endo, President and CEO of Toei Animation Inc. “Dragon Ball Z is known for its power-packed action, and G FUEL energy drinks … [Read more...] about Dragon Ball Fans Powering Up With G Fuel Licensed Beverage
Moonpig and Swizzles Launch Love Hearts Themed Card Collection
By Allison Watkinson TLL Reporter The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles. The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand's pre-existing relationship with … [Read more...] about Moonpig and Swizzles Launch Love Hearts Themed Card Collection
Smiley x Moleskine Collection For Those Who Take Happiness Seriously
By Gary Symons TLL Editor in Chief Moleskine has released a new stationery collection that embodies the don't worry, be happy philosophy of Smiley. The exclusive box set was released as a licensed collaboration to celebrate Smiley’s 50th anniversary, and comes with feel good quotes, planners and plenty of pages to express your creativity. Smiley and Moleskin's … [Read more...] about Smiley x Moleskine Collection For Those Who Take Happiness Seriously
Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
The Beautiful Game Gets A Beautiful Playlist From EA Sports
By Allison Watkinson TLL Reporter Electronic Arts has released the Ultimate FIFA Soundtrack in collaboration with the music streaming platform Spotify. The Ultimate FIFA Soundtrack consists of 100 songs from EA SPORTS FIFA video game soundtracks released over the last 25 years. Forty of the songs on the official playlist will be featured in the FIFA 23 video game, … [Read more...] about The Beautiful Game Gets A Beautiful Playlist From EA Sports
Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK
By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK