By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket. With this Def … [Read more...] about Def Leppard Toasts Anniversary With Licensed Gin Products
Archive
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency
Cookie Run Steps Into Apparel Deal With Juniper Creates
By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
YouTube Hit Booba Tags IMG For Licensing Program
UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program
Sesame Street: The Musical Coming to New York
By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York
OceanX and Crayola Launch Program for World Oceans Day
By Allison Watkinson TLL Reporter The global ocean-based nonprofit OceanX and Crayola have launched a licensed, virtual-learning event in celebration of World Oceans Day. The OceanX-Crayola partnership originally began in 2021 with an immersive national takeover tour of Crayola Experience attractions, as well as the Crayola Experience Home Adventure Kit Ocean Edition. Now … [Read more...] about OceanX and Crayola Launch Program for World Oceans Day
Pride Month: TomboyX Partners With Target on Inclusive Fashion
By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online," said Fran Dunaway, Co-Founder of … [Read more...] about Pride Month: TomboyX Partners With Target on Inclusive Fashion
Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
By Allison Watkinson TLL Reporter ITV Studios has partnered with Reality Gaming to create a licensed NFT community experience based on the classic show Thunderbirds. NFTs or Non-Fungible Tokens are one-of-a-kind assets in the digital world that can be collected and traded by fans. NFTs are protected using blockchain technology. Blockchain is a system of recording information … [Read more...] about Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing Deal Brings Angry Birds Up Close and Personal
By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal