By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys
Articles
Book Licensing: Moominvalley Adaptation Gets Fourth Season
by Allison Watkinson TLL Reporter Gutsy Animations’ flagship animated series Moominvalley has been renewed for a fourth season by the broadcasters Sky, Yle, and Viaplay. The Moominvalley animated series is based on a series of childrens books and comic strips written by Tove Jansson between 1945 and 1980. The international licensing rights to the Moomin franchise are … [Read more...] about Book Licensing: Moominvalley Adaptation Gets Fourth Season
Spin Master Goes High Tech With Acquisition of HEXBUG
by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG
Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
Who’s News: Invisible Universe hires New Head of Licensing
By Allison WatkinsonTLL ReporterThe internet-based animation studio Invisible Universe has hired Shane Mang from Spin Master as their new Head of Licensing. Invisible Universe is an entertainment technology company that focuses on creating and developing original character IPs in partnership with high-profile celebrities. These celebrities include Serena Williams, Jennifer … [Read more...] about Who’s News: Invisible Universe hires New Head of Licensing
Licensing Sales Top $315 Billion Says Licensing International
The licensing industry enjoyed a strong year in 2021, despite the lingering impacts of the pandemic. A study by Licensing International says consumers spent $315.5 billion worldwide on licensed merchandise in 2021. That's an increase of 7.75% over 2019. The figures echo research by The Licensing Letter, which showed licensing companies generally saw major gains in … [Read more...] about Licensing Sales Top $315 Billion Says Licensing International
Roku’s New TVs Could Be A Risky Licensing Move
By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move
Annual Licensing Royalty Trends Report Available Now
The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now
Old World Christmas Kicks off 2023 with Four New Partnerships
By Allison Watkinson TLL Reporter The holiday ornament brand Old World Christmas has secured four new licensing partnerships for its hand-made glass ornaments. The newly licensed brands include Mars Wrigley, Major League Baseball, Norman Rockwell, and Morton Salt. Each of these brands will receive a new line of hand-painted, blown-glass ornaments designed by Old World … [Read more...] about Old World Christmas Kicks off 2023 with Four New Partnerships
Box Office Still Struggling to Regain Lost Revenue During Pandemic
By Gary Symons TLL Editor in Chief Despite a 65% jump in Year-Over-Year (YOY) revenues, the North American box office is still down 33% from pre-pandemic revenues in 2019. As the full picture emerged from the box office returns in 2022, it's clear that not everyone has regained the habit of going to theaters for their film fix. To be sure, there has been good news … [Read more...] about Box Office Still Struggling to Regain Lost Revenue During Pandemic