By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection
Articles
McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
Prospero Hall Releases Long Awaited Jurassic World Board Game
By Allison Watkinson TLL Reporter Prospero Hall has released a licensed board game called Jurassic World: The Legacy of Isla Nublar for Funko Games. Prospero Hall, previously known as Forrest-Pruzan Creative, is a board game developer that was acquired in 2019 by the pop-culture consumer products company Funko Inc. The developer is responsible for designing licensed … [Read more...] about Prospero Hall Releases Long Awaited Jurassic World Board Game
Dragon Ball-Inspired Symphony Coming to Canada
By Allison Watkinson TLL Reporter Kashamara Productions and Overlook Events will be bringing the officially licensed Dragon Ball Symphonic Adventure to Canada in 2023. Kashamara Productions is a newly-formed experiential licensing company that works on live events based on entertainment franchises. Created and produced by Overlook Events, the Dragon Ball Symphonic … [Read more...] about Dragon Ball-Inspired Symphony Coming to Canada
Paul Newman Will Work With Your Brand … For Free!
By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!
Brand Central Signs New Deals for Bored of Directors NFT Collective
By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective
ITV’s The Voice Enters Metaverse With Help From VBG
By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group. The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG
Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince
By Allison Watkinson TLL Reporter Reeds Jewelers has announced new licensed bridal and fashion jewelry collections for the 80th anniversary of The Little Prince. The deal was brokered by Licensing Works! on behalf of its client, SOGEX, the global licensors for the Estate of Antoine de Saint-Exupéry, which includes the rights to The Little Prince novel and … [Read more...] about Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince
Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
Ferrero To Release Miraculous Kinder Surprise Eggs
By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs