By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is addressing the challenges of global licensing at its International Conference 2022. SPLiCE CEO Kimberly Kociencki says the annual conference is a key learning experience for licensors, as it brings together an impressive array of experts in the field. “The SPLICE … [Read more...] about SPLiCE Going Global, Hosting International Conference 2022
Articles
Adidas Powers Up With Yu-Gi-Oh Partnership
By Allison Watkinson TLL Reporter Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear. Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia. The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel … [Read more...] about Adidas Powers Up With Yu-Gi-Oh Partnership
Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
Who’s News: Sesame Workshop Appoints New CFO
By Allison Watkinson TLL Reporter Sesame Workshop has appointed Brett Robinson as Chief Financial Official and Executive Vice President of Finance, Technology, and Facilities. In his new role at Sesame Workshop, Robinson will be responsible for advising on all fiscal matters. This includes annual and long-term planning, accounting, budgeting, risk management, compliance, and … [Read more...] about Who’s News: Sesame Workshop Appoints New CFO
Licensing Giant Hasbro Targets 50% Profit Increase
CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase
Dukal Partners With Operation: Hat Trick To Support Veterans
By Allison Watkinson TLL Reporter Operation: Hat Trick is teaming up with healthcare product manufacturer Dukal for a line of licensed bandages to support war veterans. Founded in 2007 by Dot Sheehan, Operation: Hat Trick is an American non-profit organization dedicated to providing support to wounded veterans through the sale of branded merchandise and products. Since 2014, … [Read more...] about Dukal Partners With Operation: Hat Trick To Support Veterans
Paddington Bear Extends Partnership With UNICEF
By Allison Watkinson TLL Reporter The Paddington Bear brand is continuing its licensing agreement with the non-profit charity organization, UNICEF. Originally created by Michael Bond in 1958, the Paddington Bear franchise is currently owned by the film production company, StudioCanal. The brands' partnership with UNICEF includes educational fundraising products for the … [Read more...] about Paddington Bear Extends Partnership With UNICEF
Vilebrequin Combining Sun, Fun and Fragrance in New Line
The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line
Sports Licensing: Prime Video Scores Big With NFL License
By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License