The Licensing Letter

Contracting

Contractual Marketing & Advertising Commitments Reduced in 2019

Contact the editor at karina@plainlanguagemedia.com Respondents to TLL’s 2019-2020 Licensing Business Survey overwhelmingly reported fewer, less onerous marketing and advertising in 2019 compared to previous years. Only 74% of Licensing Execs Require(d) to Pay Minimum Guarantees TLL calculates that roughly 94% of licensing agreements signed in 2019 contained a provision for … [Read more...] about Contractual Marketing & Advertising Commitments Reduced in 2019

Licensing Trends: Tell Me What You Really Think

Contact the Editor at karina@plainlanguagemedia.com. In wrapping up our Language of Licensing feature based on the second iteration of TLL’s Language of Licensing (LoL) Survey, we're taking a closer look at how licensing executives actually go about deal-making including collaboration, social media, and what "hot trends" have to die once and for all. Any direct quotations … [Read more...] about Licensing Trends: Tell Me What You Really Think

Contracts Steady With 2- and 3-year Terms Dominating

According to TLL's Annual Licensing Business Survey, contract lengths remain steady. Two-year terms were the most common (40% of respondents), followed by three-year (27%) as well as four- and five-year (13% each) terms. Approximately 80% of respondents reported that their average contract length was unchanged from the previous year. Of the remaining 20%, a significant … [Read more...] about Contracts Steady With 2- and 3-year Terms Dominating

Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

By Glenn S. Demby, Esq. THE SITUATION Film studio Nonexistent Cinema licenses the characters from its highly anticipated sci-fi movie XYZ Force to manufacturer Fictitious Toys for an exclusive line of action figures to be sold under Fictitious's registered trademark, Pseudo Heroes®. THE AGREEMENT The licensing agreement grants Fictitious exclusive rights to use the XYZ … [Read more...] about Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive