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Contracting

Contractual Marketing & Advertising Commitments Reduced in 2019

April 1, 2020

Contact the editor at karina@plainlanguagemedia.com Respondents to TLL’s 2019-2020 Licensing Business Survey overwhelmingly reported fewer, less onerous marketing and advertising in 2019 compared to previous years. Only 74% of Licensing Execs Require(d) to Pay Minimum Guarantees TLL calculates that roughly 94% of licensing agreements signed in 2019 contained a provision for … [Read more...] about Contractual Marketing & Advertising Commitments Reduced in 2019

Licensing Trends: Tell Me What You Really Think

November 26, 2018

Contact the Editor at karina@plainlanguagemedia.com. In wrapping up our Language of Licensing feature based on the second iteration of TLL’s Language of Licensing (LoL) Survey, we're taking a closer look at how licensing executives actually go about deal-making including collaboration, social media, and what "hot trends" have to die once and for all. Any direct quotations … [Read more...] about Licensing Trends: Tell Me What You Really Think

Contracts Steady With 2- and 3-year Terms Dominating

March 12, 2018

According to TLL's Annual Licensing Business Survey, contract lengths remain steady. Two-year terms were the most common (40% of respondents), followed by three-year (27%) as well as four- and five-year (13% each) terms. Approximately 80% of respondents reported that their average contract length was unchanged from the previous year. Of the remaining 20%, a significant … [Read more...] about Contracts Steady With 2- and 3-year Terms Dominating

Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

November 23, 2015

By Glenn S. Demby, Esq. THE SITUATION Film studio Nonexistent Cinema licenses the characters from its highly anticipated sci-fi movie XYZ Force to manufacturer Fictitious Toys for an exclusive line of action figures to be sold under Fictitious's registered trademark, Pseudo Heroes®. THE AGREEMENT The licensing agreement grants Fictitious exclusive rights to use the XYZ … [Read more...] about Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive

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