The headline over the poster rings true: Coca-Cola and Cool Gear, a new licensee, genuinely appear to be collaborating. Note the tray at the forefront of the photo below — modeled on a Coke bottle cap. A similar design element adorns the travel cup with the straw, both as shown at today's NYC preview of the International Home and Housewares Show (the main show is in Chicago … [Read more...] about Cool Gear Takes Creative Approach to Licensed Goods
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