Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa
Property Types
Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal
Bob Dylan must be 'Knockin' on Heaven's Door' right about now, after Universal Music Publishing Group announced the acquisition of the singer-songwriter's entire music catalog for a reported nine-figure sum. The exact acquisition cost is still 'Blowin' in the Wind,' but rumors are that it will top Stevie Nicks $100 million deal last week from Primary Wave, and could be one of … [Read more...] about Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal
British & Irish Lions Partner with Titleist
Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and … [Read more...] about British & Irish Lions Partner with Titleist
Share of Retail Sales of Licensed Merchandise, by Property Type, U.S. & Canada
Retail Sales of Licensed Merchandise by Property Type, U.S. & Canada
Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales jumped 3.3% in 2019 to reach $180.7 billion worldwide, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest rate of global growth since TLL began tracking these sales in 2011, with an average year-over-year growth rate of 2.1% from the years 2011–2018. Of the five major … [Read more...] about Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL's International Licensing report. The region is one of the slowest-growing in the world, compared to an average 20.2% growth in licensed retail sales worldwide over the same time period. Note that our … [Read more...] about Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
A Decade in Review: Hindsight is 20/20
Contact the editor at karina@plainlanguagemedia.com As the 2010s wrap up, The Licensing Letter is taking the chance to review the last ten years. In terms of licensed retail sales, the story of the last decade is one of recovery from the impact of the Great Recession of 2007–2009, which directly resulted in a -11.5% decline in licensed retail sales in 2009 in the U.S. and … [Read more...] about A Decade in Review: Hindsight is 20/20