The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more
Hit Series Gigantosaurus Appoints Master Toy Maker
May 16, 2022
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will… . . . read more
RoboCop Marks 35th Birthday With New Role On Fortnite
May 16, 2022
MGM’s classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films’ 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his… . . . read more
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
May 16, 2022
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game… . . . read more
Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
May 13, 2022
Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more
EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
May 12, 2022
By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA… . . . read more
World of Warships Partners With Global Network of Naval Museums
May 12, 2022
Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to… . . . read more
Comics Licensing: Surge Licensing To Develop Licensing Strategy For Webtoon
May 12, 2022
By Allison Watkinson TLL Reporter The digital comics platform WEBTOON has appointed Surge Licensing as the exclusive North American licensing agent for the platform. Founded in 1986, Surge Licensing is known for creating multi-platformed entertainment… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
May 11, 2022
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
May 11, 2022
By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that… . . . read more