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Dukal Partners With Operation: Hat Trick To Support Veterans

By Allison Watkinson TLL Reporter Operation: Hat Trick is teaming up with healthcare product manufacturer Dukal for a line of licensed bandages to support war veterans. Founded in 2007 by Dot Sheehan, Operation: Hat Trick… . . . read more

Sports Licensing: Prime Video Scores Big With NFL License

By Gary Symons TLL Editor in Chief It appears Amazon’s billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon’s Prime Video aired the first of its Thursday Night… . . . read more

TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more

Universal Launches New Retail Brand UNIVRS

The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced… . . . read more

Who’s News: Wasserman Music Appoints VP of Brand Partnerships

By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right)… . . . read more

Toei To Paint Times Square Red for Comic Con

By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year’s New York Comic Con 2022. The studio that brought the world hits like the… . . . read more

Fine Boots Put Buffalo Trace Distillery in Fine Spirits

By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more

FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It’s an announcement that strikes home for me,… . . . read more

Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner… . . . read more

Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’

The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the… . . . read more


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