The Licensing Letter

U.S.

Skippy Creates New Cookie, Inspired by Girl Scouts

By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Skippy Creates New Cookie, Inspired by Girl Scouts

Lululemon and Peloton Go From Fitness Foes to Fitness Friends

Parties Agree to 'Stay in Their Lane' in Five-Year Strategic Agreement By Gary Symons TLL Editor in Chief The fitness war is over, as lululemon and Peloton have signed a strategic global partnership in which both parties agree to stick to what they know best. The two fitness companies were formerly embroiled in legal action, with lululemon accusing Peloton of copying their … [Read more...] about Lululemon and Peloton Go From Fitness Foes to Fitness Friends

United Talent Agency Bringing Star Power to Toy Fair New York

By Gary Symons TLL Editor in Chief The global talent agency UTA is bringing a roster of new children's IP to the North American International Toy Fair. United Talent Agency's slate of new children's entertainment properties includes Gracie’s Corner, Bedtime Defenderz, Danny Go! And Norris Nuts. UTA's involvement bodes well for the licensing opportunities surrounding … [Read more...] about United Talent Agency Bringing Star Power to Toy Fair New York

World of EPI Rebrands Under New Name Dr. Lisa Company

By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company

Hasbro Takes NERFBALL Live With First-Ever Exhibition Game

By Gary Symons TLL Editor in Chief Hasbro made history this month launching an entirely new sport called NERFBALL with an exhibition game in Bradenton, Florida. It's the first sport to be based on the NERF franchise, and indeed, one of the few sports ever to be based on a product line. In that sense, the introduction of NERFBALL could lead to leagues springing up … [Read more...] about Hasbro Takes NERFBALL Live With First-Ever Exhibition Game

Who’s News: Suzy Raia Promoted to SVP at BBC Studios

TLL Staff BBC Studios - Americas has promoted Suzy Raia to Senior Vice President, Consumer Products and Business Development. Based in New York, Raia will continue to oversee and provide strategic licensing planning for the Bluey franchise in the Americas, as well as other key BBC brands including Doctor Who, Top Gear, His Dark Materials, and Natural History Unit … [Read more...] about Who’s News: Suzy Raia Promoted to SVP at BBC Studios

Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game

TLL Staff Tabletop game specialist Maestro Media is taking its new Hello Kitty boardgame onto the Kickstarter platform, for both sales and feedback. Maestro Media is working with Digital Development Management (DDM) and IP owner Sanrio on the highly-anticipated Hello Kitty: Day at the Park board game, with greater retail plans in the works. While the game could go directly … [Read more...] about Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game

Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright

By Gary Symons TLL Editor in Chief The company that turns tea into an art form, Tea Forté, has released a collection in partnership with The Frank Lloyd Wright Foundation. Frank Lloyd Wright, of course, is among the most celebrated architects and designers of all time, and the new collection is being unveiled as an exclusive collaboration celebrating design, … [Read more...] about Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

Hasbro Creating New NERF Experiences in The Real and Virtual Worlds

By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds