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Zuru Unveils Sustainability Plan For New 5 Surprise Products

Zuru Toys has unveiled its new 5 Surprise line for restaurant chains, but also revealed the entire brand will be 100% virgin plastic free. The sustainability announcement came at the Sustainability in Licensing Conference, an… . . . read more

Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series

By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring… . . . read more

Who’s News: Mattel Announces Successor For Global Head of Consumer Products

By Gary Symons TLL Editor in Chief Toymaker Mattel has announced Josh Silverman will succeed Roz Nowicki as Global Head of Consumer Products, effective Sept. 1, 2022. Mattel disclosed this week that Nowicki was leaving… . . . read more

Surge Brands Making Waves With Cigarette Boat Licensing Program

The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world’s top offshore racing organization,… . . . read more

Sesame Street: The Musical Coming to New York

By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it’s just off Broadway! Rights holder Sesame Workshop is working with… . . . read more

CAA Adds Some Vroom to McLaren’s Global Licensing Program

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement,… . . . read more

Licensing Expo Attracts Record Crowd of Retailers

This year’s Licensing Expo saw a sharp rise in attendees from the world’s retailers, according to Licensing International. The association says last week’s event drew thousands of attendees from the world’s most reputable retailers and… . . . read more

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more

Game Licensing: PacSwell Scores Eight New Licenses For Loteria

Pacific Swell Brands announced today they are expanding the Loteria Don Clemente licensing program with a roster of new partnerships. Adding to the success of past collaborations with Suavecito for personal care and apparel, and… . . . read more

Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more


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