By Allison Watkinson TLL Reporter Swizzels has signed RMS International to design and develop a range of toys, stationery, art tools and crafting products for its portfolio of confectionary brands. Brokered by Blonde Sheep Licensing, the consumer products partnership extends across a wide selection of Swizzels brands including Love Hearts, Refreshers, Drumstick Lollies, Rainbow … [Read more...] about Swizzels Gets Crafty with RMS International
Europe
Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
By Allison Watkinson TLL Reporter Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake. Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products. ‘’We are very focused on bringing some of the best heritage … [Read more...] about Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
Bulldog Launches a Licensing Program with Attitude
By Allison Watkinson TLL Reporter Bulldog Licensing has been appointed by Stream Publishing as the first-ever licensing agent for their LGBTQ+ media brand, Attitude magazine. "We have long believed that, as the world’s biggest LGBTQ+ media brand, Attitude has a lot to offer in the realms of licensing and branding with the help of the right partner. In Bulldog we have … [Read more...] about Bulldog Launches a Licensing Program with Attitude
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
The Point.1888 Named Licensing Agency for The Art of Drag
By Allison Watkinson TLL Reporter The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year's BLE event. As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag … [Read more...] about The Point.1888 Named Licensing Agency for The Art of Drag
Redan Publishing Signs Up With David Walliams for a ‘Bag O’ Fun’
By Gary Symons TLL Editor in Chief The Point.1888 and HarperCollins Children’s Books have just signed Redan Publishing to publish the Official World of David Walliams Magazine. The first ever The World of David Walliams Bag O’ Fun magazine hit news stands this summer on Aug. 13. “We are truly delighted to bring to market this unique magazine that brings together an … [Read more...] about Redan Publishing Signs Up With David Walliams for a ‘Bag O’ Fun’
Skinnydip London Brings Totally Spies! Merch to the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured a partnership between Banijay Kids & Family and Skinnydip London for licensed product collections inspired by the Totally Spies! series. The new partnership gives Skinnydip London the licensing rights to manufacture and distribute Totally Spies! products across multiple categories such as phone accessories, … [Read more...] about Skinnydip London Brings Totally Spies! Merch to the UK
Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director