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Brands With Influence Appointed to Rep Genius Brands in the UK

Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K. The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs… . . . read more

Just Play Named as Master Toy Partner for Sesame Street

Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products… . . . read more

Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers… . . . read more

Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club

By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on… . . . read more

Literary Licensing: Oddbods Go to Print With Signature Publishing Deal

Signature Publishing and One Animation have inked a deal to launch a dedicated Oddbods-themed issue of Signature’s successful changing-theme magazine for pre-school children, ADVENTURES WITH. Under the partnership, the ADVENTURES WITH Oddbods issue will go… . . . read more

Character Licensing: Megalicense To Rep ZAG Licensing in Russia and CIS

The animation studio ZAG continues its rapid global growth as it hires Megalicense for representation in Russia. The deal with Megalicense also covers the Commonwealth of Independent States (CIS), which also includes Armenia, Azerbaijan, Belarus,… . . . read more

Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve

By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America’s and Sid… . . . read more

Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets

The lifestyle brand Cath Kidston has appointed licensing agency Beanstalk to extend its reach into new categories internationally. Founded in 1993, Cath Kidston is a British fashion brand that designs quality products made for longevity and sustainability. The brand is… . . . read more

Rocket and Spotlight Building CP Program For All Creatures Great and Small

By Allison Watkinson TLL Reporter Rocket Licensing and Spotlight Licensing are building a global consumer products program for the drama, All Creatures Great and Small. Spotlight will lead in markets in North America and Rocket… . . . read more

Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair

The world’s largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to… . . . read more