Digital products, including educational and gaming apps and e-books, held an estimated 8% share of retail sales of licensed preschool products in 2013, up from 5% in 2012, according to TLL's new report, "The Global Market For Licensed Preschool Properties." Indeed, 2013 marked a watershed year for preschool targeted apps and digital content; this category's share remained flat … [Read more...] about Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market
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Greater China Continues to Demonstrate Rapid Growth In Licensing
Greater China—mainland China, Taiwan, Hong Kong, and Macau—has been one of the fastest-growing licensing markets within Asia and in the world over the past few years. In fact, two of the countries in Greater China, the mainland and Macau, were the first and second fastest-growing individual countries in retail sales of licensed products in 2013, with increases of 9.2% and 9.0%, … [Read more...] about Greater China Continues to Demonstrate Rapid Growth In Licensing
2014 Optimism Revisited: Licensing’ Opportunities Rooted In Speed-to-Market, New Distribution, Globalization
Fall is the season when licensing executives tout their optimism about next year. That’s because most have abandoned their optimism for this year. It’s akin to the old adage about the Army—the best base is the one you were at last or the one you’re going to, never the one you’re at. Much turns, of course, on the retail outlook. By fall, retailers have started to sense the … [Read more...] about 2014 Optimism Revisited: Licensing’ Opportunities Rooted In Speed-to-Market, New Distribution, Globalization