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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…


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Legal

Licensing Litigation

The good, the bad, and the weird concerning legal spats in the licensing industry.

Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…


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Eyewear

LVMH Brings Eyewear Licenses In-house

As the French luxury goods manufacturer LVMH brings its licensed eyewear closer to home with Marcolin, some licensees are facing turmoil…


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Brief

Licensing Shorts

Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…


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WORLD OF LICENSING

Retail Sales of Licensed Wearables Up in Every Territory in 2015

Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…


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TLL Survey

Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher

For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…


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SPORTS

The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…


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RETAIL TRENDS

Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…


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HOT MARKETS

St. Patrick’s Spending to Reach $4.8 Billion

A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday. On average, they’ll spend…


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TLL'S 2016 SURVEY

Toys/Games, Food/Beverage & Apparel Lead Growth on Products Side

For the second straight year, toys/games was the fastest growing product category, posting an 8.1% increase. Food/beverage, apparel and accessories rounded out the top performers…


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