See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
Legal
Licensing Litigation
May 5, 2017
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
Eyewear
LVMH Brings Eyewear Licenses In-house
February 3, 2017
As the French luxury goods manufacturer LVMH brings its licensed eyewear closer to home with Marcolin, some licensees are facing turmoil…
Brief
Licensing Shorts
January 20, 2017
Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…
WORLD OF LICENSING
Retail Sales of Licensed Wearables Up in Every Territory in 2015
September 9, 2016
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…
TLL Survey
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
July 18, 2016
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
SPORTS
The NBA & Its Licensees Woo the Female Fan
July 1, 2016
Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…
RETAIL TRENDS
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
April 29, 2016
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
HOT MARKETS
St. Patrick’s Spending to Reach $4.8 Billion
March 14, 2016
A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday. On average, they’ll spend…
TLL'S 2016 SURVEY
Toys/Games, Food/Beverage & Apparel Lead Growth on Products Side
February 26, 2016
For the second straight year, toys/games was the fastest growing product category, posting an 8.1% increase. Food/beverage, apparel and accessories rounded out the top performers…