The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced… . . . read more
Konami Expands Into Apparel With Yu-Gi-Oh Collaborations
September 20, 2022
By Allison Watkinson TLL Reporter Konami Cross Media NY, Inc. has expanded into the fashion category with their flagship property, Yu-Gi-Oh! The new licensing partners for the Yu-Gi-Oh! brand include BAIT, Bershka, Park Agencies and… . . . read more
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
September 19, 2022
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more
Music Licensing: Bravado Regains Merch Rights For The Beatles
September 1, 2022
After a Hard Day’s Night of talks, Universal Music Group’s Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band’s merchandise rights coming back to UMG, which is also the longstanding home… . . . read more
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
August 30, 2022
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has… . . . read more
Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
August 22, 2022
The Rolling Stones proved Time Is On Their Side as the classic rock band has launched a line of watches with timepiece creator Nixon. The Rolling Stones and Nixon are turning up the volume with… . . . read more
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
August 16, 2022
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he’s likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel… . . . read more
Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
August 15, 2022
By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first… . . . read more
Transport for London Partners With Footwear Designer Kurt Geiger
August 12, 2022
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great… . . . read more
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
August 3, 2022
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more