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CORPORATE LICENSING

Pantones Colors Fashion, Décor Pink and Blue

Pantone’s 2016 Color of the Year, Rose Quartz and Serenity, will likely be closely watched by the design and fashion industries as the tipoff to a trend that could spread through product categories for several years…


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LICENSING LITIGATION

Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business

The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…


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MUSIC LICENSING

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…


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WEARABLE TECHNOLOGY

Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…


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FASHION LICENSING

Saban Gives Paul Frank Fashion Revamp

Move could be a model for other aging character brands…


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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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Sports

New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…

 

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Fashion

Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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Celebrity

Klum Speads Color From Down Under

Heidi Klum is ready to import her colorful line of men’s underwear, HK Man, to the U.S., she told WWD in a recent interview. HK Man was launched in Australia and New Zealand and is currently available
in the U.S. online…

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Branded Baubles a Growth Area in Fashion Licensing

They’re cute, they’re furry, and they’re branded with the name of a famous fashion designer. But, c’mon, $850 for a keychain?! That’s how much you have to shell out for one of those hot Fendi Bag Bugs—assuming, that is, your name even gets called from the long waiting list of would-be purchasers. The Fendi Bag Bug is just the poster child of the luxury tchotchke, or high-priced, fashion- branded knickknack that has become the fastest growing segment of the fashion market. Other examples: Karlitos, or mini Karl Lagerfeld-shaped keychains from Fendi: $1,700; The Hermès silk postcard and envelope: $95; The wooden dice set in alligator leather case from Burberry: $3,000 Tchotchkes increase not only revenues but a company’s brand awareness and customer base. “It enables the customer to get a… . . . read more


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