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Licensed Fashion Giant Erve Group Sets Up UK Subsidiary

The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing… . . . read more

Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more

Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony

By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth… . . . read more

Sports Licensing: UFC Partners With Timex For Tough Timepieces

Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will… . . . read more

Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM

By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and… . . . read more

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas… . . . read more

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks

The dream lifestyle portrayed on Emily in Paris is now a retail reality thanks to a partnership between The Mint Group, MTV Entertainment Studios and ViacomCBS Consumer Products. The Mint Group, led by Mindy and… . . . read more

Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart

By Gary Symons TLL Editor in Chief When you think about it, it’s hard to believe it’s taken this long to see eyewear on the market from the legendary pop star Elton John. But, while… . . . read more


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