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Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday

By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from… . . . read more

Concept One Signs Deal For New Balance Branded Bags And Luggage

The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and… . . . read more

TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products

Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products… . . . read more

Loungefly Launches New Disney-themed Backpack Collection

Funko’s lifestyle brand Loungefly announced its November Beauty and the Beast and Cinderella-inspired collections, continuing the brand’s monthly Disney Castle and Disney Villains Scenes Series. The latest November drops include signature mini backpacks (MSRP: $80),… . . . read more

Iscream Launches Licensed Care Bear Collection

The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of… . . . read more

St. Andrews Links Tees Off With The Point.1888

The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more

Travel + Leisure Group Launches Brand Licensing Business

The iconic Travel + Leisure magazine—a must read for travel junkies everywhere—is launching a new brand licensing business creating premium consumer products that leverage the globally known brand. The new venture will be operated by… . . . read more

WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai

WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in… . . . read more

EMPIK Launches Frida Kahlo Collection with Art Ask Agency

The iconic Mexican painter Frida Kahlo’s works will be featured in a new collection of licensed products in collaboration with the Polish cultural retailer EMPIK, in a deal reached with Barcelona-based Art Ask Agency. Art Ask… . . . read more


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