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SPORTS

The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…


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RETAIL TRENDS

Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…


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HOT MARKETS

St. Patrick’s Spending to Reach $4.8 Billion

A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday. On average, they’ll spend…


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TLL'S 2016 SURVEY

Toys/Games, Food/Beverage & Apparel Lead Growth on Products Side

For the second straight year, toys/games was the fastest growing product category, posting an 8.1% increase. Food/beverage, apparel and accessories rounded out the top performers…


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VIDEO GAMES/SOFTWARE

Nintendo NY Re-opens With New Merch, Games

The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…


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BRINGING LICENSING IN-HOUSE

Big Fashion Licensors Taking Back Control of their Brands

Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…


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CORPORATE LICENSING

Pantones Colors Fashion, Décor Pink and Blue

Pantone’s 2016 Color of the Year, Rose Quartz and Serenity, will likely be closely watched by the design and fashion industries as the tipoff to a trend that could spread through product categories for several years…


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LICENSING LITIGATION

Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business

The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…


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MUSIC LICENSING

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…


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WEARABLE TECHNOLOGY

Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…


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