The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing… . . . read more
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
January 12, 2022
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
January 10, 2022
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more
Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
December 22, 2021
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth… . . . read more
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
December 17, 2021
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren… . . . read more
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
December 8, 2021
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin’s Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus,… . . . read more
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
December 8, 2021
In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas… . . . read more
Squishmallows Hits 100 million Sales, Launches Licensing Program
December 7, 2021
Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more
Spread Group Wins Global Apparel Deal With ZAG
November 30, 2021
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more
Licensing Law: Peloton Sues Lululemon After Branding Breakup
November 29, 2021
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has… . . . read more