See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
LEGAL
Legal Updates
April 10, 2017
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Brief
Licensing Shorts
January 20, 2017
Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…
WORLD OF LICENSING
Retail Sales of Licensed Wearables Up in Every Territory in 2015
September 9, 2016
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…
ENTERTAINMENT/CHARACTER
Disney Dresses Up with Fashion
August 26, 2016
Deals with retailers Forever 21 and Cath illustrate Disney’s renewed emphasis on fashion products for its classic and contemporary brands. Disney’s 2016 deals run the gamut from low to high fashion and from apparel to cosmetics…
TLL Survey
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
July 18, 2016
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
SPORTS
Stephen Curry & His Warriors Top NBA Sales List
July 8, 2016
Reigning NBA MVP Stephen Curry and defending NBA Champion Golden State Warriors reigned as No. 1 on the NBA’s most popular jersey and team merchandise lists for the 2015/2016 season…
SPORTS
The NBA & Its Licensees Woo the Female Fan
July 1, 2016
Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…
CELEBRITY LICENSING
Rihanna Shows Strength for Puma, Foot Locker
May 30, 2016
In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…
SPORTS
Professional Bull Riders Take Licensing by the Horns
April 29, 2016
Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…