The Licensing Letter

Apparel

Designer Ellie Whittaker Secure D2R Deal with Best&Less

By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less

Pretty Green Turns Out Rockin’ Fashions for Subbuteo

By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo

Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

Four Seasons To Design Fine Feathered Fashion For Angry Birds

By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds

Who’s News: Adidas Appoints Bjørn Gulden as its New CEO

By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO

The Hundreds and Manic Panic Release a Collaboration to Dye For

By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For

Cosmo Partners With Vitality on First Athleisure Collection

By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection

Adidas Ends Partnership With Kanye West Over Antisemitic Posts

By Gary Symons TLL Editor in Chief Sportswear titan Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism.” The move comes after the controversial rapper and entrepreneur was suspended from Instagram and Twitter over offensive posts. The move will be expensive for Adidas, which signed a mutually lucrative deal with West, who … [Read more...] about Adidas Ends Partnership With Kanye West Over Antisemitic Posts

Speed Society Releases Streetwear Collection with VP Racing

By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing

The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU

By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU