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Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more

Virtual Brand Group First Metaverse Company Nominated for Licensing Awards

By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more

Available Licenses: The Comfy Is Seeking Outbound Licensing Partners

Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather… . . . read more

BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

Three licensing veterans have created a new “Putin-Free” campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The… . . . read more

Transport for London Steps Into Deal With London Sock Exchange

We guess you can just call them “tube socks.” Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from… . . . read more

Smiley Celebrates 50 Years With Pop-up Experience

In celebration of the brand’s 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of… . . . read more

Sports Licensing: Fanatics Gets In The Ring With WWE

Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world’s premier wrestling federation with a wide variety of opportunities across all of Fanatics’ platforms. WWE… . . . read more

Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel… . . . read more

Poll: Is Your Company Prepared for a Cold War With China?

TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made… . . . read more

Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar

By Allison Watkinson TLLReporter The successful sleepwear licensee, Komar, has promoted veteran licensing executive Maya Assis to Vice President of Licensing. Assis will be responsible for leading all licensing deals for the brand. “This is… . . . read more