Reigning NBA MVP Stephen Curry and defending NBA Champion Golden State Warriors reigned as No. 1 on the NBA’s most popular jersey and team merchandise lists for the 2015/2016 season…
SPORTS
The NBA & Its Licensees Woo the Female Fan
July 1, 2016
Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…
CELEBRITY LICENSING
Rihanna Shows Strength for Puma, Foot Locker
May 30, 2016
In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…
SPORTS
Professional Bull Riders Take Licensing by the Horns
April 29, 2016
Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…
RETAIL TRENDS
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
April 29, 2016
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
SOCIAL BRANDING
Giorgio Armani Becomes Latest High Profile Fashion Designer to Go Fur Free
March 28, 2016
Fashion licensors have been among the most scrupulous in aligning their brands with the right social causes (or at least making sure their brand isn’t associated with the wrong ones)…
HOT MARKETS
St. Patrick’s Spending to Reach $4.8 Billion
March 14, 2016
A robust 55% of Americans, or 133 million people are planning to indulge in the Irish spirit on Thursday. On average, they’ll spend…
Retail
Store Check: Target at Culver City, CA
March 7, 2016
A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. See how other brands fared…
TLL'S 2016 SURVEY
Toys/Games, Food/Beverage & Apparel Lead Growth on Products Side
February 26, 2016
For the second straight year, toys/games was the fastest growing product category, posting an 8.1% increase. Food/beverage, apparel and accessories rounded out the top performers…
VIDEO GAMES/SOFTWARE
Nintendo NY Re-opens With New Merch, Games
February 19, 2016
The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…