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Global Icons Named Licensing Agent for Betty Boop

The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated ‘talkies’ that his company produced for Paramount Studios. The character, inspired by jazz age artists of the 1920s, starred in more than 100 cartoons and was originally voiced by Mae Questel, but remains popular and has been licensed for thousands of products over the years. Fleischer Studios says it is now looking to expand the opportunities for its properties in creative new ways, and has engaged Global… . . . read more

Poetic Brands Gets Artsy With Britain’s National Gallery

In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain’s National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range of products including adult daywear apparel and outerwear, swimwear, flip flops, beach bags and towels, adult nightwear and essentials, and accessories including caps and luggage.  The National Gallery in London, England, was founded in 1824 and houses more than 2,600 paintings from the late 13th to the early 20th century in Trafalgar Square. With one of the greatest collections of art in the world, the Gallery displays many world-famous works,… . . . read more

Unilever Fashion Deal Says We All Scream For Ice Cream

Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever’s ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia. The deal brokered by Asembl comes following the recent appointment announcement of Asembl as Unilever Australia’s brand extension agency. The deal will see Aussies staying cool in the summer with a Cotton On x Streets collection that includes tees and singlets, summer accessories including towels and flip flops, and sleepwear for hot summer nights. “We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia,” said Unilever Australia Brand Manager, Samantha Jarmul. “Nothing… . . . read more

Gucci and The North Face Go Hiking In Style

You don’t usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you’re going out hiking, you might as well look fabulous doing it! The luxury brand has teamed up with The North Face on a new collaboration which aims to celebrate the ‘spirit of exploration’, with a collection that launched on Jan. 4. “This special cross-category of collection for men and women comprises ready-to-wear soft accessories, luggage and shoes, as well as some unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags,” says… . . . read more

Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95

Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her innovative work after founding Aries Design Management that made her a force to be reckoned with in the licensing business. Manton’s idea was to link up top designers directly with manufacturers to create wide ranges of products, and to use media and aggressive marketing to get those products in front of the public’s eye. Early in her new career Manton concluded that reaching the mass market in America would require partnerships with celebrities, particularly those from TV shows and movies. Her close friend, the film producer David Gil, suggested Manton start by partnering with Jaclyn… . . . read more

VF Corp. Completes Acquisition of Supreme

Two giants of the global shoe industry have merged, as VF Corp. announced it has completed its acquisition of long-time partner firm Supreme, a streetwear company that has collaborated with VF on its North Face, Vans, Timberland and Dickies brands. Supreme, a private company, will now become a wholly-owned subsidiary of VF in what the company calls a “$1 billion global opportunity over time through International and Direct-to-Consumer (DTC) expansion, core pillars of VF’s 2024 strategy.” VF also says the Supreme brand’s DTC model, brand loyalty and global footprint complements the ‘street-inspired’ aspects of VF’s Vans, The North Face, Timberland and Dickies brands, and demonstrates VF’s commitment to active portfolio management. The Supreme brand is expected to add modestly to the company’s bottom line in 2021, but VF projects The Supreme brand will… . . . read more

Erve Europe Lands Deal With Blizzard Entertainment

Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six offices across three continents, and has been in the industry for more than 35 years. The company will now serve the European market with a wide range of branded products for both game franchises, including t-shirts, sweatshirts, pyjamas, shorts, socks, underwear and hoodies, among others. The first collections will launch in spring/summer 2021, the company says. “We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, gaming licence manager… . . . read more

Bad Boys Ride Together, Die Together, and License Merch Together

Is it really possible that it’s only now, 25 years after the first Bad Boys movie dropped, that one can actually buy Bad Boys’ merch? Apparently so, and shoppers have only the week before Christmas to get their hands on the Will Smith/Martin Lawrence-themed clothing line at an online pop-up shop, the badboysmoviestore.com. In celebration of the 25th anniversary of the first Bad Boys flick, the action-comedy franchise released a clothing capsule just in time for the holidays. The nine-piece collection includes T-shirts, pullover hoodies, crewneck sweatshirts, and a couple of accessories, most of which are presented in monochromatic colors. The imagery in the collection reflects the original 1995 film as well as the 2003 and 2020 sequels. You’ll see screen-printed quotes and photos of the film’s two main protagonists—Mike Lowrey and Marcus… . . . read more

Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in New York City. He was outgoing, charismatic, a born performer. I was shy, quiet, bookish. Our contact point was a shared love of martial arts, but we soon found more common ground in our mutual interest in music, books, movies, history, and philosophy. Our many late-night discussions revealed another, more fundamental similarity: we both came from marginalized people and shared a passion to do everything… . . . read more

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group – formerly known as Spreadshirt – has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the entertainment giant’s many popular brands and characters, and distributing in Germany, France, The Netherlands, Sweden, Denmark and Finland. The company has notched impressive sales in the Eurozone, and now Warner Bros. is expanding that relationship to allow Spread Group to bring 14 key brands like DC and Harry Potter to new markets in North America, the UK, and Australia. The company expects to release more than 1,000 SKUs for these… . . . read more


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