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Fashion Straight From The London Underground

In one of the more unique fashion collaborations we’ve seen, the TSBA Group has signed on fashion brand Gresham Blake to create an apparel line based on the fabrics used on seats on the London Underground. We suppose one benefit would be, if you choose the right seat for the right suit, you’d be almost invisible! TBSA says the agreement will see Gresham Blake designing a limited edition line of apparel using Transport for London’s (TfL) moquette fabric. The range includes tracksuits, shirts and dresses with three designs inspired by the distinctive and brightly-colored moquette fabrics used on seating of the London Underground. “London is one of the fashion capitals of the world, and TfL is intrinsically London; the brand is perfect for apparel and accessories collaborations,” said Jo Edwards,… . . . read more

Minions Party Down With Line Friends In New Collaboration

LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time.  Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from AirPods cases to phone grips to canvas tote bags, as well as to golf accessories and camping gear. LINE FRIENDS is a global character brand that originally started from Brown & Friends, which were originally created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Since that time the company has emerged as a global creative studio by offering diversified content based on its wide array of… . . . read more

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection includes both footwear and apparel, and each item pays homage to characters and props from the original film. For example, the Instapump Fury OG shoe is inspired by the distinctive Jurassic Park guest vehicles, while the Zig Devil Kinetica resembles the SUVs driven by the Jurassic  Park staff members. The Club C 85 shoe is described as an homage to character Dennis Nedry, with a floral print heel like the shirt he wears at the beginning… . . . read more

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, required by the New York Stock Exchange, and will probably change prior to the IPO. ABG was founded in 2010 by Jamie Salter, and has grown rapidly to become a behemoth in the global branding and licensing industry. The company now has a portfolio of more than 30 top apparel, sports, and celebrity brands that jointly generate more than $14 billion in retail sales. The… . . . read more

Fashion Brands Investigated in France Over Forced Labor in China

By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China’s reaction, as the central government has punished several Western fashion brands, like Burberry and Nike, for refusing to use cotton from Xinjiang, and for speaking out about human rights abuses. However, it’s the cost at home and abroad that may have the greater impact on fashion designers in the West. French prosecutors say they have opened an investigation against four multinational fashion retailers, including Uniqlo France; Inditex (owner of Zara and Bershka); SMCP (owner of Sandro and Maje), and the… . . . read more

Authentic Brands Transferring Licensing For Spyder To Volcom & Liberated Brands

Spyder is one of the most successful sportswear brands in the world, to the extent that it’s hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder logo. But the brand’s owner Authentic Brands Group believes more can be done to help Spyder grow as a brand around the world. For that reason, ABG says it is transitioning the core licenses to Liberated Brands, in a partnership with Volcom. “We’re excited to be partnering with Liberated Brands on Spyder,” said Corey Salter, COO of ABG. “We’ve had a successful three-year relationship with them growing Volcom’s presence around the world and look forward to continuing the process with Spyder.” Through the long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design,… . . . read more

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn’t hurt when one of your biggest customers extends your contract after an impressive boost in sales. That’s what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by 40%. “Formula 1 is delighted to announce that Fanatics, the global leader in licensed sports merchandise, will become the sport’s exclusive merchandise retail partner at Grand Prix weekends and online from the 2018 season onwards,” the organization said in a statement. “With the announcement of this partnership, F1 seeks to make a significant step change forward in the growth of its consumer products licensing division, as well as to create… . . . read more

Iscream Launches Licensed Care Bear Collection

The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both large and small. Products will include plush sleeping bags and blankets, onesies and other children’s apparel, backpacks, luggage, pillows, beauty items, stationery, and much more. “Iscream’s goal has always been to share fun, happy products with people of all ages,” said Jennifer Mines Kamen, Vice President of Iscream. Care Bears iconic imagery and positive messaging is in perfect alignment with our brand, and we are overjoyed to present our… . . . read more

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just get into the best shape of their lives. Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. Craft Sportswear in April entered into a multi-year global partnership to become its Official Performance Apparel and Footwear of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner. As part of the strategic partnership through 2022, Fabletics will offer its activewear to the more… . . . read more

Adidas, Delta Galil Partner on Underwear Collection

Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas’ Badge of Sport and Originals labels. The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be available in North America. “We are honored to partner with adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, President of D2 Brands at Delta Galil. “Innovation is core to the DNA of both adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and… . . . read more


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