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Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations

Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It’s all part of a massive, global campaign to… . . . read more

Sustainable Licensing: Smiley Gives The Planet Something to Smile About

The brand extension company Smiley says it has adopted an “Earth first” business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company’s goal is to become… . . . read more

Brevettar Unveils Sports Licensing Agreement with FOCO

The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the… . . . read more

Lululemon Named Olympic Outfitter For Team Canada

The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022,… . . . read more

Dim Mak Teams Up On Anime Fashion Line Based on Bleach

Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original… . . . read more

Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection

Rowing Blazers and FILA have teamed up with kids’ entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers… . . . read more

Kids Can ‘Bee’ Fashionable With hummel Collection

Studio 100 Media has signed a Maya the Bee fashion collaboration with well-known Danish sports brand hummel for the German-speaking territories, the Nordics and France. The collaboration makes sense in more ways than one, said hummel… . . . read more

Michael Kors To Appoint New CEO Joshua Schulman

The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will… . . . read more

Trevco Acquires Women’s Apparel Brand Suburban Riot

Trevco has announced its acquisition of premium women’s fashion brand, Suburban Riot, known for its addictive core silhouettes infused with relevant, on-trend, designs and statements. Trevco says that, since its inception, Suburban Riot has made… . . . read more

ABG Acquires Reebok From Adidas

Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic… . . . read more


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