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Nike Repeats As Top Apparel Brand In Tough Year

By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world’s most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That’s according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past year. And what a year it was. According to Brand Finance’s data, the total value of the top 50 most valuable brands crashed by an almost unheard of eight per cent in a single year, thanks to the fallout from the COVID-19 pandemic, decreasing from US$ 301.9 billion in 2020 to US$276.4 billion by Jan. 1, 2021. Also, while Nike still took the crown for… . . . read more

Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can’t keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children’s book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of the Dr. Seuss classic The Lorax, with a lineup of sustainable brand partnerships to further enhance the book’s strong message of environmental activism. “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story,” said Susan Brandt, President of Dr. Seuss Enterprises. “We are proud to celebrate the 50th anniversary of the book in 2021 and… . . . read more

China Continues Attack on Western Brands

By Gary Symons Editor in Chief Under attack by Western countries and some corporations over its treatment of the minority Muslim Uyghur population in the province of Xingiang, China has been lashing out at European and North American luxury brands over the past week, and took another shot at British fashion firm Burberry. The company, like H&M, Nike, and others, had suggested that cotton from the Xingiang region is problematic, and took a public stance to ban Xingiang cotton from any of its products. That did not go over well in Beijing, where the government has vowed to hit back against its critics. This week, Burberry was removed as a licensed partner from the overwhelmingly popular Chinese video game Honor of Kings. If you haven’t heard of the game, then… . . . read more

ZAG’s Miraculous Signs With Disney and New Product Partners

The hit series Miraculous – Tales of Ladybug & Cat Noir has been signed on for seasons four and five, and high ratings are now driving several new licensing deals. Julian Zag, Executive Vice President, Global Operations, says the company has signed several “top tier” partners over the past month for a wide range of consumer products and services. Newly signed consumer products partners include Crayola for branded color/activity books; Fast Forward for kids backpacks and lunch totes; Kid Designs for youth electronics including headphones and microphones; Komar Kids for sleepwear; Peachtree Playthings for crafts and activities; Galerie for seasonal and everyday chocolate and candy; Inkology for innovative stationary and activity products; Trends International for posters and stickers; and for branded debit and credit cards.  Additional partners for online retail… . . . read more

Forbidden Planet Releasing New Merch Based on Classic Paramount Films

Forbidden Planet, a pop culture product developer, has partnered with ViacomCBS to release new merchandise featuring several of Paramount Pictures classic films, including Forrest Gump, Top Gun, and the hilarious cult classic Galaxy Quest. In total seven Paramount films are included in the new range of apparel and giftware that will be released through Forbidden Planet’s online retail portal. Those include: The Godfather, Top Gun, Top Gun: Maverick, Forrest Gump, Ferris Bueller’s Day Off, Anchorman, Sleepy Hollow, and Galaxy Quest. “I’m genuinely thrilled to be working on the Paramount Films library,” said Anthony Garnon, licensing and special projects manager at Forbidden Planet, “These are some of the most well known and beloved films of all time. Because of its ties to the world of Sci Fi and science fiction fan culture,… . . . read more

Max & Ruby Are Back With New Fashion

The adorable sibling bunnies Max & Ruby from the popular books and the Nelvana animated series are getting their own fashion line for adults. Nelvana has partnered with fashion and merchandise retailer Hot Topic to launch a new collection of  Max & Ruby T-shirts. The collection, which is currently available for purchase online at, debuts following Max & Ruby’s surging popularity on TikTok, invoking nostalgia for millennials who grew up watching the series, reading the stories, and now introducing the brand to a new generation. Max & Ruby TikTok videos—including the creation of the theme song and baking Max and Ruby’s birthday cakes—have generated millions of views, and while the series is intended for kids, the videos and stories are also popular with adults who fondly remember the characters from… . . . read more

Beijing Lashes Out at Western Fashion Brands

WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out at Western fashion brands that have criticized the Chinese government. Already, Chinese state TV has called for a boycott of the Swedish retailer H&M, following sanctions by Western governments on Chinese officials accused of taking part in human rights abuses against the Uyghur people of Xinjiang. Some Chinese celebrities, like singer-actors Wang Yibo and Eason Chan (pictured), have begun cutting ties with Western companies. Chan, for example, has faced a backlash from fans in China after stepping down as a celebrity ambassador for Adidas. Wang similarly stepped down as brand ambassador for Nike, saying he… . . . read more

Nic Cage Film Willy’s Wonderland Appoints Radar Licensing

The film Willy’s Wonderland has appointed Radar Licensing of Brooklyn as its global licensing agent as Landmark Studio Group develops a worldwide consumer products retail program for the horror thriller, starring Nicolas Cage with Emily Tosta, Ric Reitz, Chris Warner, and Beth Grant. Landmark says Radar Licensing will create a comprehensive licensing and merchandising program for mass, specialty, and online retailers across a multitude of categories, including apparel, accessories, publishing, electronics, toys, and costumes. The t-shirt worn in Willy’s Wonderland by Cage has been consistently selling out of stock, and Radar Licensing has appointed its first licensee, Changes, as apparel partner to replicate the t-shirt for availability this spring. Landmark and Radar Licensing anticipate additional products for Willy’s Wonderland to begin hitting retail in Q3 2021. “We are thrilled with the fan and… . . . read more

Two Major Apparel Deals, With Peloton and Manchester United

This week saw two major apparel licensing agreements inked, one involving apparel rights for the phenomenally popular Manchester United soccer (football) team, and the other for rising fitness giant Peloton. Sportswear company Adidas has confirmed its plans to launch an apparel collection in partnership with Peloton. The Adidas x Peloton SS21 collection will include performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The instructors were involved in the design process to develop a co-creation model. The collection is Peloton’s first instructor-designed global-level collaboration. The collection will be available on March 25 through, at select retailers of Adidas clothing, at, and in select Peloton stores. The product line will also be combined with a series of on-demand fitness classes that will… . . . read more

Everlast Inks Apparel License With Sportlife

Sporting goods company Everlast Worldwide Inc.,  manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name,  has signed a new agreement with SportLife Brands, LLC of New York City. SportLife, a major supplier to the U.S. apparel market, will produce, market, and sell Men’s, Ladies, Boys, Girls; Underwear, Sleepwear, Baselayer and Thermals under the Everlast brand in the United States. The products will be available for shipping in Holiday 2021. Everlast is best known as the preeminent brand in boxing and other martial arts, including Mixed Martial Arts or MMA, but also sells a wide range of fitness gear and apparel in 75 countries. The company was founded in 1910 and today is the number one provider of equipment for amateur and professional boxers and martial… . . . read more