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Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab

By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite… . . . read more

Jewel To Represent Breathe Live Explore for Global Licensing

Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a… . . . read more

BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands

BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively… . . . read more

GAP Partners on New Lines for Eyewear, Home Products

The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids’ home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of… . . . read more

Manga Licensing: Ukonic Secures Deal For Naruto Product Line

The anime and manga publisher VIZ Media has teamed up with Ukonic to bring “Naruto Shippuden” products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or… . . . read more

TV Licensing: House of the Dragon Merch Arrives on WB Shop

By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned… . . . read more

Available Licenses: Lifetime Launches Program For Its BUILT Brand

By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch… . . . read more

Art Licensing: The Point.1888 Signs New Deals For Jimbobart

By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009… . . . read more

FLYNN Collective to Rep Home Design Star Sabrina Soto

The HGTV Star and Latinx Home and Lifestyle expert, Sabrina Soto, has appointed FLYNN Collective to serve as her exclusive licensing agency. Soto is a first-generation Cuban-American who has become a bonafide star in the… . . . read more


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