By Allison Watkinson TLL Reporter Hallmark and Lacey Chabert have launched an agreement for licensed lifestyle products inspired by the 2025 holiday season and everyday experiences. Available later this year, the new collection will feature greeting cards, gift wrap and entertaining essentials that combine Lacey's signature style with details inspired by vintage Hallmark … [Read more...] about Hallmark and Lacey Chabert Launch Festive Partnership
Gifts/Novelties
London Studio and Sellers Publishing Announce Dreamadelic Partnership
By Allison Watkinson TLL Reporter The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands. Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The … [Read more...] about London Studio and Sellers Publishing Announce Dreamadelic Partnership
Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
By Allison Watkinson TLL Reporter Clairefontaine and the Frida Kahlo Corporation have signed a licensing partnership for a stationery and gift collection inspired by the late artist's classic paintings. Facilitated by the Art Ask Agency on behalf of the Frida Kahlo brand, the collaborative licensing partnership will offer a wide range of paper products based on themes … [Read more...] about Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
By Allison Watkinson TLL Reporter Hallmark is launching a licensed collection of themed party supplies in partnership with celebrity chef and TV star, Duff Goldman. Duff Goldman is a classically-trained chef, author, TV personality and artist who first rose to fame through the Food Network reality show, Ace of Cakes. Goldman is currently serving as a mentor for young aspiring … [Read more...] about Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
Dan Dee Secures Master License Agreement With SMOKO
TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO
Groupe Editor Releases Gift Collection for House of Turnowsky
By Allison Watkinson TLL Reporter Art Ask Agency has announced the launch of a licensed gift collection by Groupe Editor for the House of Turnowsky brand. The agency brokered the partnership on behalf of its client, House of Turnowsky. Initially established in 1940, House of Turnowsky is a luxury greeting card company that designs and distributes high-quality cards, … [Read more...] about Groupe Editor Releases Gift Collection for House of Turnowsky
It’s Rolex vs. Hallmark in Battle of the Crown Logos
By Gary Symons TLL Editor in Chief It's a trademark battle of royal proportions, as watchmaker Rolex has opposed Hallmark's bid to register its crown logo for use with jewelry. In the image above, the Rolex logo is at the left, and the Hallmark logo is to the right. The issue came up after Hallmark submitted a request to the US Patent and Trademark Office (USPTO) to … [Read more...] about It’s Rolex vs. Hallmark in Battle of the Crown Logos
National Day Calendar Appoints The Brand Liaison as Licensing Rep
By TLL StaffNational Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep
E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
By Allison Watkinson TLL Reporter E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint. Designed around Liquid Death's hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box. The licensed … [Read more...] about E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
Laura Ashley Partners with Scentifolia on Fresh Floral Collection
By Allison Watkinson TLL Reporter The British lifestyle brand Laura Ashley has partnered with Scentifolia for a licensed collection of Laura Ashley-inspired floral arrangements. Scentifolia is a boutique farm-to-door flower growing and floral supply business that specializes in fresh-cut garden roses. The company's garden roses are hand cut, graded and packed by experts in … [Read more...] about Laura Ashley Partners with Scentifolia on Fresh Floral Collection