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Fanatics Dives Into NFTs With Majority Stake in Candy Digital

North America’s largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a “next generation digital collectible company” that is entering the NFT space with three of the world’s most innovative companies across sports, e-commerce, technology, collectibles and cryptocurrency, along with an exclusive long-term agreement with its first content partner, Major League Baseball (MLB). “At its core, Candy is about allowing everyone to own a piece of their passion—whether that be sports or gaming, fashion or art, music or pop culture, the goal is to broaden the fanbase of digital collectibles,” said Michael Rubin, Executive Chairman of Fanatics and Co-Chair of Candy Digital. “Both Candy… . . . read more

Stamp Collection A Global First For Minecraft

Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of Minecraft’s much-loved characters and iconic images in Australia Post’s MyStamps range. The launch of the Minecraft licensed stamp pack will be supported by a strong digital campaign including eDM marketing and activity across social platforms from Minecraft and Australia Post, including Instagram, Facebook and Twitter. Microsoft Australia will also support across owned social channels. Merchantwise Licensing’s General Manager, Kerryn McCormack, said the launch of Australia Post’s Minecraft licensed stamp pack comes after Merchantwise Licensing successfully… . . . read more

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing program for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories, said Banijay, in announcing deals with Fashion UK, Wulydermy, Ecell, Pinfinity, and Dr. Woof. “Simon’s Cat is such a lovable brand that resonates with fans all around the world,” said Jane Smith, Group Director, Brand Licensing at Banijay. “The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”… . . . read more

Warner Launches Space Jam Licensing Onslaught

More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New Legacy. The mixed animation and live action flick stars basketball star LeBron James playing alongside proven hoop ball talents Bugs Bunny, Lola Bunny, Daffy Duck, and the rest of the Looney Tunes squad. Starring basketball champion and global icon LeBron James alongside Bugs Bunny, Lola Bunny and the Looney Tunes Squad, the live action/animated adventure is a manic mash-up of two worlds that reveals just how far some parents will go to connect with their kids. The movie it due to launch in cinemas in North America and the UK on July 16, and will… . . . read more

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a “pre-Westoric” family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in key areas, including apparel, home décor, timepieces and costume characters. The company says it is also working on more licensing deals it expects to announce in the near future. “There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool US cable show since its launch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker Studios. “It’s not… . . . read more

Fanattik Adds Magic to Collection in Hasbro Partnership

Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the major revenue sources for Hasbro’s Wizards of the Coast and Digital Gaming segment, which accounted for an astounding 75% of Hasbro’s profits. Together, those two games contributed $365.3 million to Hasbro’s bottom line in Q1 alone. The Fanattik’s team says it will be working with Hasbro’s  will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. “You can’t get much bigger than… . . . read more

King Features Launches Cuphead Licensing Blitz

Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the brand is expanding its domestic and international presence with new  products across product categories including apparel, accessories, novelties, publishing and more. Canadian development studio MDHR’s award-winning video game has been unstoppable since its 2017 release, racking up six platinum sales records, and is continuing the momentum with new licensing partners across a wide range of product categories. Fans of Cuphead and Mugman in Asia will see their favorite characters come to life with new accessories, apparel, houseware, novelties,… . . . read more

Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal

New Collectible Action Figures Designed As If They Were Released In 1978 The holiday may be six months away, but fans of the classic horror film “Halloween” will have the opportunity to travel back to an alternate autumn of 1978 thanks to a new line of authentically designed, retro-inspired action figures from Fright-Rags and Plastic Meatball based on John Carpenter’s original motion picture, in partnership with Compass International Pictures. Staying true to the scale, aesthetic and development methods of the period, the new line of toys was specifically created to deliver a sense of wish fulfillment for fans who would have loved to see these figures on toy store shelves during the film’s initial late 70’s release.  Notably, while the character of Michael Myers has been immortalized countless times as… . . . read more

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of officially licensed costumes, costume accessories, and pet costumes from across the Marvel Universe films, TV series, and comic books.  This announcement comes as Jazwares expands its offerings into the costume segment, with additional licenses expected in the months to come. With Jazwares’ Marvel costume line, fans of all ages can transform into their favorite Super Heroes including characters from classic Marvel properties, Marvel’s TV and film roster, Deadpool, Spider-Man, X-Men and… . . . read more

Paris Olympics Releases Calls for Interest in Licensing Program

Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee’s Chief Commercial Officer, Marlene Masure, says organizers are seeking companies with deep expertise in branding, production and distribution to support the creation of a wide range of products for the Games. “With four billion viewers, 13.5 million tickets sold and 50,000 volunteers, millions of us will share the experiences and emotions of the Olympic and Paralympic Games in 2024, whether in the stadiums or at home with family and friends,” Masure said in a statement to the press. “But… . . . read more


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