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Erve Europe Lands Deal With Blizzard Entertainment

Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six offices across three continents, and has been in the industry for more than 35 years. The company will now serve the European market with a wide range of branded products for both game franchises, including t-shirts, sweatshirts, pyjamas, shorts, socks, underwear and hoodies, among others. The first collections will launch in spring/summer 2021, the company says. “We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, gaming licence manager… . . . read more

New Lego Sets Create Disney-based Art

It’s said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who enjoy the intricate nature of putting together the intricate mosaic-style picture. The kit can be configured to portray either Minnie or Mickey, and measures 15.5 square inches. The mosaic is designed to hang on the wall or sit on a table or mantlepiece, and also includes an immersive story soundtrack, put together by Disney. This is the second mosaic kit for Lego,… . . . read more

Back-to-School

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…


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Domestics & Stationery

Living Coral: 2019 NSS, NY Now & Surtex Edition

Conscientious, Organized, Retro, and Animated Living—From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design…


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Estates

Ruth, Ross & Rogers: America’s Top Personalities

Americans can’t seem to get enough of the three R’s—RBG, Bob Ross, and Mister Rogers. They’re calm, they’re collected, and they’re what we need right now…


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Toys & Games

NYTF18: Blind Bags, Glitter & Poop

This last week saw the latest iteration of New York Toy Fair and offered a clear formula for success in toy aisles this coming year—check out the top brands and trends…


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Toys & Games

Award-winning Toys & Games

Congrats to the winners selected by the TIA and NPD at NYTF18, including Hasbro, MGA, and WowWee…


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Holiday Spending

Spending Up as Love Sets In

The lastest consumer research on Valentine’s Day spending; in-store remains the most popular choice with roughly one-third to one-half of Americans expected to celebrate…


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Holiday Spending

Tis the Season to be Creepy

Halloween spending is expected to reach $9.1 billion this year, with most of that on costumes. See the top pop-culture inspired selections…


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Novelties

Star Wars Rules Pop Culture Collectibles

The growing action figures and collectibles market has Star Wars to thank for its success these past few years, but there are a couple of new properties that will take 2017 by storm…


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