In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same time helping the planet. “Through Selfless by Hyram I want to connect the beauty industry with social change,” Yarbro says. “My goal is to help people by not only creating high quality skincare with incredible formulations, but to also give people an opportunity to empower others around the world who are impacted by some of the biggest global issues known to our generation…. . . . read more
Fine Art Meets Fine Fragrance At Van Gogh Museum
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and fine fragrance. This first-of-its-kind collaboration will explore how his passion for the natural world has inspired sustainable scent creations. “I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum,” said Michelle Feeney, the founder of Floral Street.” Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to… . . . read more
Marilyn Monroe Makeup Line Launched By Besamé
Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes recreations of Marilyn’s own makeup based on items from her personal effects, will be available on April 23 at https://besamecosmetics.com/. “We’ve designed this makeup collection to feature Marilyn’s favorite colors and historically accurate products,” said Gabriela Hernandez, founder of Bésame Cosmetics. Hernandez is a makeup historian and sits on the board of the Makeup Museum in NYC. “These colors are authentic, and we are incredibly proud to be releasing them as they are a reflection… . . . read more
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic mushrooms with the name and likeness of the reggae superstar, who died in 1981. “Our family is happy to collaborate with Silo Wellness to create the first ever global mushroom brand,” said the singer’s widow, Rita Marley. “When Bob and I were young we followed a strict, natural diet and we would include medicinal mushrooms. Mushrooms fit with our vision of a world transformed for good through natural products.” This is not the family’s first foray into licensing deals for products… . . . read more
Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will see Brands Beyond Beauty handling the entire strategic and operational creation, distribution, online and offline sales and marketing of the Elie Saab perfumes and cosmetics lines. “The agreement represents an important milestone in the development of the brand in the beauty universe and a new chapter in its worldwide development,” explained Elie Saab in a statement. “The Elie Saab group and Brand Beyond Beauty’s top management will focus joint resources to bring new perspectives to Elie Saab Parfums and achieve stronger positions in brick and mortar and online channels.” The announcement comes ahead of the… . . . read more
Centric Brands Emerges From Restructuring, Acquires Taste Beauty
Centric Brands Inc. is back in action, announcing it has acquired Taste Beauty, a manufacturer and marketer of pop culture-inspired beauty and personal-care products. “We are thrilled to welcome Taste Beauty and its team into the Centric Brands family,” said Jason Rabin, chief executive officer of Centric Brands, in a statement. “This acquisition allows us to tap into an entrepreneurial, innovative and proven leadership team that, combined with our existing beauty division, creates the market authority resource in this category. It also further strengthens our bath and beauty product offering while expanding our entertainment licensing platform into complementary categories and properties.” Taste Beauty was founded in 2015 by Tom Crowley, Sabrina Vertucci and Alex Fogelson. The company’s products are distributed under its own brand, as well as a portfolio of licenses… . . . read more
“Makeup junkie” Halsey Launches Own Beauty Line
Most people, including her fans, aren’t aware that hit singer/songwriter Halsey is a self-taught makeup artist, so it makes sense she’s launching her own beauty line on Jan. 25 under the brand name about-face. “Makeup is an art and art is about happy accidents, not any one ideal of perfection,” said Halsey, Founder and Chief Creative Officer of about-face. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.” Halsey says she’s always taken control of her own look on stage and for music videos. Over the years she’s become a self-described “makeup junkie,” and has an encyclopedic knowledge of brands, application… . . . read more
Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her innovative work after founding Aries Design Management that made her a force to be reckoned with in the licensing business. Manton’s idea was to link up top designers directly with manufacturers to create wide ranges of products, and to use media and aggressive marketing to get those products in front of the public’s eye. Early in her new career Manton concluded that reaching the mass market in America would require partnerships with celebrities, particularly those from TV shows and movies. Her close friend, the film producer David Gil, suggested Manton start by partnering with Jaclyn… . . . read more
Dolly Parton Inks Fragrance Deal With Edge Beauty
Country music star Dolly Parton has signed a long-term license deal with Edge Beauty for the creation, development and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG. The fragrances will be inspired by Dolly’s own signature scent, with the first collection set to launch in Spring 2021. “Fragrance has always played a major role in my life—I wear my own combination of scents every day,” said Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.” The deal is a major coup for Edge Beauty. Parton is arguably the most honored and well-loved female… . . . read more
Top Licensed Retail Sales Figures to Have On-hand in the New Year
While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…