See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
Health & Beauty
L’Oreal Ranks as Top Beauty Company of 2016
April 14, 2017
The top beauty company reached $28.60 billion in worldwide sales. Unilever was No. 2, while Proctor & Gamble slid in at No. 3 despite a drop in sales. In contrast, retail sales of licensed HBA products…
Fragrance
Licensed Fragrance Back on Track?
November 4, 2016
Since we last looked at licensed fragrances, the business has certainly changed—and it seems that it might be looking up, at least for established celebrities and fashion brands…
CELEBRITY
What Not to Do: Kardashians Score a Win in Fight Against Licensee
September 5, 2016
The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement…
ENTERTAINMENT/CHARACTER
Disney Dresses Up with Fashion
August 26, 2016
Deals with retailers Forever 21 and Cath illustrate Disney’s renewed emphasis on fashion products for its classic and contemporary brands. Disney’s 2016 deals run the gamut from low to high fashion and from apparel to cosmetics…
TLL Survey
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
July 18, 2016
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
HEALTH & BEAUTY
Vegan Cosmetics: The Newest Wave in Fashion Brand Building
July 8, 2016
Quality is no longer enough. Today’s consumers also want their brands to have a moral and social conscience. Few sectors have been more responsive to this demand than fashion—and vegan makeup brands are leading the charge…
Cannabis
Licensed Cannabis the Next Big Thing
June 17, 2016
This year’s Cannabis World Congress & Business Exposition New York welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015. While TLL estimates place retail sales of licensed legal cannabis at…
HEALTH & BEAUTY
Male Celebrities to Bolster H&B
May 23, 2016
As licensed sales of health and beauty products are flagging (according to The Licensing Letter’s Annual Licensing Business Survey, licensed sales were flat at 0.1% in 2015), men’s products are proving to be a silver lining as one of the fastest growing…
SPORTS
Professional Bull Riders Take Licensing by the Horns
April 29, 2016
Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…