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Study Says Purell Was The Pandemic’s Top Brand

According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building… . . . read more

Cosmo Partners on New Tanning Line

DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran… . . . read more

Influencer Hyram Yarbro Goes Green With Skincare Line

In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than… . . . read more

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more

Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty

The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will… . . . read more

Centric Brands Emerges From Restructuring, Acquires Taste Beauty

Centric Brands Inc. is back in action, announcing it has acquired Taste Beauty, a manufacturer and marketer of pop culture-inspired beauty and personal-care products. “We are thrilled to welcome Taste Beauty and its team into the… . . . read more

“Makeup junkie” Halsey Launches Own Beauty Line

Most people, including her fans, aren’t aware that hit singer/songwriter Halsey is a self-taught makeup artist, so it makes sense she’s launching her own beauty line on Jan. 25 under the brand name about-face. “Makeup… . . . read more

Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95

Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her… . . . read more


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