By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on… . . . read more
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
April 25, 2022
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now,… . . . read more
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
March 30, 2022
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men’s grooming accessories through a licensing deal with… . . . read more
Food Licensing: Glamlite Celebrates Valentine’s With Kisses
February 14, 2022
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more
Care Bears Celebrate Birthday With Wave Of Licensing Deals
January 19, 2022
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand’s 40th anniversary. New consumer product licensing deals will start launching at the start of 2022… . . . read more
Pet Licensing: Banana Boat Going To The Dogs With New Deal
October 13, 2021
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more
Study Says Purell Was The Pandemic’s Top Brand
September 1, 2021
According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building… . . . read more
Cosmo Partners on New Tanning Line
August 3, 2021
DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran… . . . read more
Influencer Hyram Yarbro Goes Green With Skincare Line
June 1, 2021
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than… . . . read more
Fine Art Meets Fine Fragrance At Van Gogh Museum
May 26, 2021
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more