According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building… . . . read more
Cosmo Partners on New Tanning Line
August 3, 2021
DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran… . . . read more
Influencer Hyram Yarbro Goes Green With Skincare Line
June 1, 2021
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than… . . . read more
Fine Art Meets Fine Fragrance At Van Gogh Museum
May 26, 2021
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more
Marilyn Monroe Makeup Line Launched By Besamé
April 23, 2021
Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
March 15, 2021
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more
Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
February 4, 2021
The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will… . . . read more
Centric Brands Emerges From Restructuring, Acquires Taste Beauty
January 5, 2021
Centric Brands Inc. is back in action, announcing it has acquired Taste Beauty, a manufacturer and marketer of pop culture-inspired beauty and personal-care products. “We are thrilled to welcome Taste Beauty and its team into the… . . . read more
“Makeup junkie” Halsey Launches Own Beauty Line
January 5, 2021
Most people, including her fans, aren’t aware that hit singer/songwriter Halsey is a self-taught makeup artist, so it makes sense she’s launching her own beauty line on Jan. 25 under the brand name about-face. “Makeup… . . . read more
Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
January 4, 2021
Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her… . . . read more