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By Gary Symons TLL Editor in Chief Estée Lauder is making a move into the fashion world, as the company has initiated talks to acquire Tom Ford International. Estee Lauder is best known as a… . . . read more
By Gary Symons TLL Editor in Chief Everyone’s heard of chicken fingers, but cheese fingers? That’s now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And… . . . read more
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on… . . . read more
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now,… . . . read more
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men’s grooming accessories through a licensing deal with… . . . read more
The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand’s 40th anniversary. New consumer product licensing deals will start launching at the start of 2022… . . . read more
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more
According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building… . . . read more
DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran… . . . read more
