G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more
Study Says Purell Was The Pandemic’s Top Brand
September 1, 2021
According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building… . . . read more
Cosmo Partners on New Tanning Line
August 3, 2021
DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran… . . . read more
Dolly Parton Releases New Perfume With Scent Beauty
July 28, 2021
Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing… . . . read more
Invisibobble Teams With Crayola For Hair Accessories
June 22, 2021
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes… . . . read more
Influencer Hyram Yarbro Goes Green With Skincare Line
June 1, 2021
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than… . . . read more
Fine Art Meets Fine Fragrance At Van Gogh Museum
May 26, 2021
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more
Marilyn Monroe Makeup Line Launched By Besamé
April 23, 2021
Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
March 15, 2021
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more
Elie Saab Inks Global Licensing Deal With Brands Beyond Beauty
February 4, 2021
The luxury fashion brand Elie Saab has signed a long-term global licensing deal for its perfumes and cosmetics with Brands Beyond Beauty. The agreement came into effect at the beginning of the year, and will… . . . read more