The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more
Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
April 30, 2022
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
April 13, 2022
Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more
Literary Licensing: Seven New Licensees For Percy The Park Keeper
February 14, 2022
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
November 18, 2021
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more
Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
October 26, 2021
The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce… . . . read more
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
September 30, 2021
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity… . . . read more
Art Ask Launches Frida Kahlo Blueprint Collection
September 30, 2021
Barcelona-based Art Ask Agency continues to grow the Frida Kahlo licensing program with the launch of the officially licensed Blueprint Collections range of gift and stationery products in the UK and Ireland. The range includes over… . . . read more
Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
September 22, 2021
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble… . . . read more
Ninja Life Hacks Partners On Crafts With Fashion Angels
August 2, 2021
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring… . . . read more