For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
NFL LICENSING
‘Homegating’ Drives Sales of NFL-Licensed Products
September 15, 2015
The growing popularity of watching football at home with friends is helping business for the NFL…
BY THE NUMBERS:
By the Numbers: Slowdown in Back-to-School Spending
August 4, 2015
The general slowdown in retail is expected to affect back-to-school spending on both licensed and unlicensed goods, according to a new NRF survey:
$24.9 billion: Expected amount of total back-to school spending
$630.36: Average amount family with kids in grades K-12 is expected to spend for apparel, electronics and…
Throngs Discuss Thrones
June 15, 2015
Game of Thrones, the highest rated show in HBO history, set the social media universe ablaze with the plot twists in its fifth season finale June 14. Despite the controversial developments, the publicity can only be good news for licensees…
Video Games
Sega Expands Sonic Boom
April 6, 2015
Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including…