Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
November 18, 2021
Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
October 26, 2021
The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce… . . . read more
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
September 30, 2021
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity… . . . read more
Art Ask Launches Frida Kahlo Blueprint Collection
September 30, 2021
Barcelona-based Art Ask Agency continues to grow the Frida Kahlo licensing program with the launch of the officially licensed Blueprint Collections range of gift and stationery products in the UK and Ireland. The range includes over… . . . read more
Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
September 22, 2021
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble… . . . read more
Ninja Life Hacks Partners On Crafts With Fashion Angels
August 2, 2021
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring… . . . read more
Crayola Adopts Brainbase For Global Licensing Efforts
June 16, 2021
Crayola, one of the world’s most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to… . . . read more
St. Andrews Links Tees Off With The Point.1888
May 18, 2021
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more
ZAG Invests In Interactive Storytelling Tech Firm Epopia
April 21, 2021
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a “unique epistolary letter format that encourages children to… . . . read more
Fanatics & Lids Reach Long-Term Deal With BNED
December 22, 2020
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more