The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring… . . . read more
Crayola Adopts Brainbase For Global Licensing Efforts
June 16, 2021
Crayola, one of the world’s most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to… . . . read more
St. Andrews Links Tees Off With The Point.1888
May 18, 2021
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more
ZAG Invests In Interactive Storytelling Tech Firm Epopia
April 21, 2021
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a “unique epistolary letter format that encourages children to… . . . read more
Fanatics & Lids Reach Long-Term Deal With BNED
December 22, 2020
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more
Poetic Brands Launches Baby Line With Brambly Hedge
December 16, 2020
Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children’s books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge… . . . read more
Back-to-School
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
August 25, 2020
Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…
Domestics & Stationery
Living Coral: 2019 NSS, NY Now & Surtex Edition
February 11, 2019
Conscientious, Organized, Retro, and Animated Living—From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design…
Holiday Spending
Spending Up as Love Sets In
February 12, 2018
The lastest consumer research on Valentine’s Day spending; in-store remains the most popular choice with roughly one-third to one-half of Americans expected to celebrate…
Back-to-school
Top Trends for the $27-30 Billion Back-to-school Season
August 11, 2017
Rosy estimates from NRF and Deloitte place K-12 back-to-school retail sales at their highest levels yet. Unpacking the numbers…