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By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner… . . . read more
Art Ask Agency says its partner Moleskine has launched its second collection of three luxury dated journals, based on the art of Frida Kahlo. After the success of the first collection launched in 2020, Art… . . . read more
By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art… . . . read more
The popular kids’ brand Care Bears will be featured in a line of stationery, arts and crafts supplies from Kangaru Brands. The innovative stationery and craft manufacturer has announced a program of licensed scented stationery, activity… . . . read more
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc…. . . . read more
By Allison Watkinson TLL Reporter Spin Master Corp. and 6ix Academy are launching the Truly You! Character Creator licensed fashion illustration set. 6ix Academy is a Toronto-based inner-city business and arts program with a focus… . . . read more
The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more
Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more
