The Licensing Letter

Stationery and Paper Products

Crayola Adds Big Colors to Little Words Bracelets

By Allison Watkinson TLL Reporter Little Words Project and Crayola have partnered for the second time on a bracelet collection inspired by Crayola’s Colors of Kindness product line. “Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life," said Little Words Project CEO, Adriana Carrig. … [Read more...] about Crayola Adds Big Colors to Little Words Bracelets

Kubota Tractor Refuels Its Colorful Partnership With Crayola

The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola

Crayola Bringing Color to Well Woven Run Collection

By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection

Crayola Partners With TheSoul Publishing For Social Media Programming

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming

The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag

By Allison Watkinson TLL Reporter The London Studio has partnered with Flame Tree Publishing for a licensed product collection featuring the Art of Drag. The licensing deal between the two companies was managed by KJG Ltd on behalf of The London Studio, alongside BlueSkye Licensing. "I was over the moon when Flame Tree loved the Art of Drag designs I showed them," … [Read more...] about The London Studio Sashays Into Licensing With Flame Tree Publishing For Art of Drag

Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection

By Allison Watkinson TLL Reporter The Smith snowsports manufacturer has partnered with Crayola to develop a co-branded capsule collection of colorful snow goggles. The licensed snow goggle collection features hand-drawn strap designs inspired by Crayola art products. All goggle models included in the collection are designed for integration with Smith brand helmets for … [Read more...] about Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection

Moonpig and Swizzles Launch Love Hearts Themed Card Collection

By Allison Watkinson TLL Reporter The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles. The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand's pre-existing relationship with … [Read more...] about Moonpig and Swizzles Launch Love Hearts Themed Card Collection

Smiley x Moleskine Collection For Those Who Take Happiness Seriously

By Gary Symons TLL Editor in Chief Moleskine has released a new stationery collection that embodies the don't worry, be happy philosophy of Smiley. The exclusive box set was released as a licensed collaboration to celebrate Smiley’s 50th anniversary, and comes with feel good quotes, planners and plenty of pages to express your creativity. Smiley and Moleskin's … [Read more...] about Smiley x Moleskine Collection For Those Who Take Happiness Seriously

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Precious Moments Signs New Licensees

By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees