Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

ZAG Invests In Interactive Storytelling Tech Firm Epopia

Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a “unique epistolary letter format that encourages children to read and write through interactive storytelling.” To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the responses they get to story prompts sent to them by mail. That’s right. Not email, but actual, old-fashioned, pick it up with your hands snail mail that is hand delivered by a postal worker to your mail box. The new deal is an extension of the existing agreement between the two companies, with Epopia holding the global licensing rights in the category for Miraculous™- Tales of Ladybug & Cat… . . . read more

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics’ partly-owned Lids will also provide BNED trend and sales performance data on licensees, product styles and design treatments from more than 1,200 Lids stores. As well, Fanatics and Lids will jointly make a $15 million strategic equity investment in BNED and receive 2.3 million shares of BNED in exchange, representing a share price of $6.50 per share. BNED expects to use these proceeds for its strategic growth initiatives. BNED is a college retailer that was spun off from bookseller… . . . read more

Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children’s books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits sleeping bags, accessories and changing bags inspired by the adventures of the iconic community of mice in the idyllic English countryside. Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division. Brambly Hedge began life in 1980 as a series of intricately illustrated books following a family of mice in the English countryside. Written by Jill Barklem, the brand… . . . read more

Back-to-School

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…


. . . read more

Share of Retail Sales of Licensed Stationery & Paper Products, by Property Type, U.S. & Canada

Retail Sales of Licensed Stationery & Paper Products, by Property Type, U.S. & Canada

Back-to-school

Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada

Licensed retail sales of back-to-school products are showing signs of dramatic slowdown in the U.S. & Canada as millions of students begin the school year. Last year, licensed back-to-school sales totaled $11.83 billion for K-12 and college students…


. . . read more

Retail Sales of Licensed Stationery/Paper Products, Canada

Retail Sales of Licensed Stationery/Paper Products, U.S.

Retail Sales of Licensed Stationery & Paper Products, U.S. & Canada


(-000tll-)