Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019,” said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since Hasbro restructured the company to streamline its various reporting segments. Pretty much all of Hasbro’s divisions were firing on all cylinders over the quarter, but revenue growth was again led by the Wizards of the Coast segment, which includes Magic: The Gathering and Dungeons & Dragons. “Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering,” said Goldner. “Consumer products revenue increased as demand… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas professional competitive gaming athletes and content creators. Additionally, the organizations will create and host an online broadcast esports event to be held in the later half of the 2021 calendar year, continuing the success of the co-branded Dignitas and U.S. Air Force 2020 ‘Wingman Series’ Counter Strike: Global Offensive Tournament. “Dignitas is proud to work alongside one of the most technologically advanced and career-enabling brands in the world,” said John Spiher, VP of Partnerships. “Reflective of the Dignitas fanbase,… . . . read more

MGM Teams Up On All New Robocop Game

Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and still maintains a strong fan base and licensing program 35 years later. Game publisher NACON and Metro Goldwyn Mayer say they have signed an agreement to launch Robocop: Rogue City, a game based on the first three films in the original RoboCop universe. The highly-anticipated game will feature a new RoboCop story and is being developed by the studio Teyon, which also developed the critically successful Terminator: Resistance. The game is planned for release in 2023 for console and PC platforms. “We’re very much looking forward to collaborating with NACON and Teyon to bring one… . . . read more

Museum Installs World of Warships Video Games On HMS Belfast

Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK’s pandemic reopening plan. Visitors are being invited to the newly refurbished World War II warship to immerse themselves in the world of naval combat, as they get hands-on with World of Warships and World of Warships: Legends on in-situ gaming PCs and video game consoles. “After an extended closure period of sixteen months, we are thrilled to be reopening HMS Belfast this summer and welcome visitors back onboard this magnificent warship,” said John Brown, the museum’s executive director of… . . . read more

Asmodee Appoints New Licensing Manager

Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company’s new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, Bonnin supervised the licensing department and negotiated all licensing rights globally for all of Glénat’s books and comics. Asmodee Entertainment is a division of leading international games publisher and distributor Asmodee, and is responsible for bringing the company’s diverse portfolio of brands into all categories across entertainment and media. Asmodee Entertainment works with world-class partners to extend Asmodee’s leading intellectual properties into film and television, publishing, interactive games, location based-entertainment and… . . . read more

Miraculous Hit 100 Million Plays on Roblox

A Miraculous mini-game built into Roblox has hit 100 million plays in only seven weeks, demonstrating once more the power of licensing on the Roblox platform. The game Miraculous RP: Quests of Ladybug & Cat Noir was developed by Toya Studio, a gaming dev team that specializes in creating games for the Roblox platform. The game is based on the animated TV series Miraculous: Tales of Ladybug & Cat Noir, which targets girls ages 6 to 12 as well as boys ages 4 to 7. It is the first game based on a TV series to be developed for Roblox, where it entered the “popular” category within 48 hours and the “up and coming” category within 72 hours. Amazingly, that occurred even though the game was in beta, and therefore had no… . . . read more

MDR Launches Global eSports, Interactive Entertainment Division

MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management, the company says. MDR now operates in 25 locations around the world. The company says NIVO Management is currently working on three strategic platforms. They represent elite professionals in contract negotiations; develop bespoke strategies to maximise brand opportunities, including sponsorship and endorsement deals; and provide holistic management support, utilizing an extensive network of specialist advisors, from nutritionists and performance coaches to private client and legal expertise. MDR says it created NIVO due to the growing demand for player-centric management that is transparent, and free from conflicts of interest. NIVO represents players across a wide portfolio… . . . read more

MeteoHeroes Are Getting Their Own Video Game

Mondo TV says their popular MeteoHeroes are getting their own video game. The project is a partnership with digital entertainment company Sony Interactive Entertainment España (SIE España) and game developer Gammera Nest. MeteoHeroes is an eco-adventure show for kids co-produced by Mondo TV and the leading Italian weather forecasting centre, Meteo Operations Italia (MOPI). It’s popularity has now inspired a video gaming launch on multiple platforms planned for 2022. “This partnership signals a great new direction for MeteoHeroes and one that fits perfectly with its aims and ideas,” said Maria Bonaria Fois, CEO of Mondo TV Iberoamérica. “Working with some of the best names in the business, we plan to develop a video game that reflects the show’s great storytelling and exciting animation as well as its values and message… . . . read more

Pokemon GO Developer Releasing Radical Transformers Game

Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar to the concept behind Pokemon GO, in which Pokemon ‘trainers’ could find and capture wild Pokemon, and indulge in epic boss battles in real-life locations. John Hanke, CEO of Niantic, says the story concept behind Transformers is also ideal for a mobile AR treatment, and he expects there will soon be millions of fans prowling the world, pitting their robots against the competition. “Transformers is the perfect franchise for AR…. . . . read more

Esports Giant Launches Mobile Game Controller

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with the announcement of the Rotor Riot Controller sponsorship of ESL’s Spring Season of the ESL Premiership. The deal was brokered by digital licensing agency Tinderbox, which is a division of the global licensing agency Beanstalk. The ESL Controller is compatible with iOS and Android devices and allows pros to level up their gameplay with the highest quality mobile gaming controller on the market. The ESL Controller is wired for latency-free gameplay and uses RiotPWR’s pass… . . . read more