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Share of Retail Sales of Licensed Video Games & Software, by Property Type, U.S. & Canada

Retail Sales of Licensed Video Games & Software, by Property Type, U.S. & Canada

Retail Sales of Licensed Toys/Interactive Games, Canada

Retail Sales of Licensed Toys/Interactive Games, U.S.

Retail Sales of Licensed Video Games & Software


Esports Watch: New Leagues & Expansions

The top esports news and activations from UTA, Activision Blizzard, Bandai Namco, the IOC, steamers YouTube and Twitch, and more…

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Content Watch: New Series & Activations

Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…

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Mobile & More Content Licensing

Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…

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Royal Weddings: Marvel/Epic & Nestle/Starbucks

Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…

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Video Games and Software

Royalty Profile for Licensed Video Games/Software

  Sector value, U.S. & Canada, 2017: $3.12 billion Proportion of retail sales of licensed merchandise, U.S. & Canada, 2017: 2.9% Average royalty, U.S. & Canada, 2018: 10.48% Royalty range, U.S. & Canada, 2018: 1–20% Average royalty, U.S. & Canada, (10 years) 2009–2018: 10.50% Analysis Royalties for corporate licensing in this area run in the low single digits. For software in which, for example, multiple car brands or athletes or music properties may be featured, each licensor would get a fractional percentage of the total. (Often car brands’ presence is promotional and they receive no royalty.) Among dedicated game/software titles, film- and sports-based properties draw higher than average rates, as do entertainment properties, although their royalty percentages are falling as their sales potential has increased. Royalty rates for mobile games… . . . read more