… [Read more...] about Share of Retail Sales of Licensed Merchandise, by Property Type, U.S. & Canada
Property Types
Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales jumped 3.3% in 2019 to reach $180.7 billion worldwide, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest rate of global growth since TLL began tracking these sales in 2011, with an average year-over-year growth rate of 2.1% from the years 2011–2018. Of the five major … [Read more...] about Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL's International Licensing report. The region is one of the slowest-growing in the world, compared to an average 20.2% growth in licensed retail sales worldwide over the same time period. Note that our … [Read more...] about Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019
A Decade in Review: Hindsight is 20/20
Contact the editor at karina@plainlanguagemedia.com As the 2010s wrap up, The Licensing Letter is taking the chance to review the last ten years. In terms of licensed retail sales, the story of the last decade is one of recovery from the impact of the Great Recession of 2007–2009, which directly resulted in a -11.5% decline in licensed retail sales in 2009 in the U.S. and … [Read more...] about A Decade in Review: Hindsight is 20/20
Canadian Licensed Retail Sales Lag Behind U.S. in Growth; Bright Spots Emerge Up North
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada grew a combined 1.4% in 2018, according to TLL's Annual Licensing Business Survey. In the U.S., a relatively dampened growth rate of 1.4% nevertheless propelled the territory to hit the $100 billion licensed retail sales mark for the first time. This last year had the slowest rate … [Read more...] about Canadian Licensed Retail Sales Lag Behind U.S. in Growth; Bright Spots Emerge Up North
Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types
Contact the editor at karina@plainlanguagemedia.com. The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL's Annual Licensing Business Survey. Since 2006, the average royalty rate across property types and product categories has remained in the quite narrow 8.7–8.8% corridor, with … [Read more...] about Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types
U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales
Contact the Editor at karina@plainlanguagemedia.com. Worldwide licensed retail sales reached $171 billion in 2017; of that, $111 billion (or 65%) can be attributed to brands originating from the U.S./Canada, according to TLL's Annual Licensing Business Survey. Respondents to the 2018 Survey overwhelmingly cited American brands when asked which region's brands increased the … [Read more...] about U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales
Average Royalty Ranges Smooth Over Large Gaps
Over the last decade, the average royalty rate has hovered around 8.7% for all licensed goods. But while averages are important, ranges are perhaps even more so in evaluating your licensing program. In general, the average royalty rate in the U.S./Canada has remained relatively stable over the last decade—and the same has held true for royalty ranges. In a survey of royalty … [Read more...] about Average Royalty Ranges Smooth Over Large Gaps