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Royalty Profile for Art-based Licensed Merchandise

Royalty rates for art-based licensed merchandise in the U.S. and Canada, including rates from 2005–2015, and data for subcategories artists and museums…

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Worldwide Retail Sales of Licensed Merchandise, by Property Type

Worldwide retail sales of licensed merchandise, by property type worldwide. Including breakdowns by the top five property types…

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TLL’s Guide to Art-Based Properties

Art licensing includes two sub-categories: Art & Artists and Museums…

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Retail Sales of Licensed Merchandise, Based on Art Properties Originating from Art and Artists and from Museums

After years of flat or declining growth, sales of licensed art merchandise grew by 2.1% in 2015 from $5.55 to $5.67 billion, according to TLL’s Annual Licensing Business Survey. The sector’s rebound was largely thanks to “strong performance of commercial art properties which made up for sluggish sales on the fine arts side,” according to one consultant. Compared to the industry-wide growth rate of 3.4%, sales of art-based merchandise were sluggish. All told, art-related properties accounted for 5.5% of the total licensing business in 2015, with art and artists comprising 75% of that and museums 25% (or 4.1% and 1.4% of the total licensing business, respectively). The sector’s share has been slowly but steadily declining over the last decade as top gunners like entertainment/character (8.0% growth in 2015), sports (4.8%)… . . . read more