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Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and fine fragrance. This first-of-its-kind collaboration will explore how his passion for the natural world has inspired sustainable scent creations. “I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum,” said Michelle Feeney, the founder of Floral Street.” Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to… . . . read more

ARTiSTORY Partners With Marcrom in Iberia

The creative folks at ARTiSTORY are expanding its global reach, announcing a partnership with Marcrom Licensing as their sales agent for the Iberian market.  Marcrom will focus on securing retail and brand partners to feature designs from ARTiSTORYs’ biannually refreshed creative themes across their growing portfolio of art and cultural IP. ARTiSTORY was co-founded by Dave Collins as commercial director, Tamara Dixon as creative director, and Natasha Dyson as licensing director, to provide retailers, licensees and IP owners an innovative solution to licensing. The company is focused on developing content in the art, culture and science sectors, translating objects into usable assets for consumers of today. Beautiful and appealing designs are key to the success of any product, which is why ARTiSTORY has a dedicated creative team.  The team identify themes and… . . . read more

WTF Are NFTs, And Why Should You Care? Find Out In This Video

By Gary Symons TLL Editor in Chief If you’ve read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you’d know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last week, the electricity demand for Bitcoin alone was more than all the electricity used by Sweden. If Bitcoin was a country, it would be ranked 27th in the world for overall electricity demand, consuming well over half a per cent of all the electricity generated globally. And Bitcoin is far from being the only cryptocurrency, so the total… . . . read more

Artist Maureen Claffy Signs With 2020Brands

2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul.  “Her work pairs reverence for what spiritually connects us—family, love—with a commitment to rich color and vivid form,” said Kristin Edstrom of 2020 Brands. “Blending watercolor, fluid acrylic, colored pencils and ink. Claffy has created a signature aesthetic capable of expressing deep emotion, celebrating beauty, and engendering human connection.” Maureen Claffy is renowned for paintings that burst with bright, colorful brush strokes, prolifically creating a portfolio that includes large canvas paintings, collage, watercolor on paper, and sketch drawings. Her work hangs in the homes of private collectors across the world, was featured on digital billboards nationwide in July 2020, and can be found at The… . . . read more

MDR Appointed To Rep Paul Frank

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young adults. Known for it nostalgic bright colors, quirky humor and Julius the Monkey, the brand has been established for over 25 years. Moving forwards, Futurity will be working with the American artist and fashion designer himself to introduce new characters. MDR has already identified strategic product and experiential opportunities, brand partners for curated special editions and retailers to introduce the brand to the Indian market and re-shape Paul Frank’s… . . . read more

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic Jefferson, Jefferson Child, Spencer LX and Charley sandals have been reimagined with a bright, abstract scribble print, mimicking the laydown of classic Crayola markers. An additional quirky four-scribble print sees the Jefferson Child emblazoned with different color scribbles on each side—tailor-made for tiny trendsetters.  For the bolder-is-better brigade, the Jefferson, Jefferson Child, Charley and Miles have also been reinvented in a vivid ombre block print. Available in nostalgic shades of Sunny Side Up Yellow and Navy… . . . read more

TLL Editor To Speak On NFTs At RAVE ArtExpo New York

The Licensing Letter’s Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately entitled ‘WTF are NFTs’, the panel will do its best to explain what NFTs are, why they have driven digital art sales worth millions of dollars for previously unknown works, and whether the technology is here to stay or an ill-considered fad. The panelists include Craig Kausen, the grandson of artist and animator Chuck Jones, and President and Chairman of the Chuck Jones Center for Creativity and Chuck Jones Galleries, and Jon Stock,  an entrepreneur and consultant with a focus on emerging technologies including augmented and virtual reality (XR), Internet of Things, and blockchain. The… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for smart people. For this year’s Challenge, the competitors had to create a complex machine with the sole purpose of pouring some NERD candies out of a box. From the field of 140 talented competitors the judges chose winners for different age groups and a Family Category. The winning submission in that division can be seen in the video below, and shows how a chef adds NERDS to a crepe pancake. The machine takes over two minutes to pour the Nerds,… . . . read more

Keen Shoes and Jerry Garcia Take On Climate Change, In Style

Shoemaker KEEN and the Jerry Garcia Family have expanded the company’s branded collection of sandals and sneakers, featuring Jerry Garcia’s artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition Newport Junglescape Sandal via Bidding For Good, with 100% of the proceeds to benefit The Wilderness Society’s ‘Protect the Tongass’ campaign. The auction will close April 30 at 11:59 p.m. PT. “Jerry Garcia was devoted to the exploration and performance of music and was not known for taking public positions on issues,” says Erik Burbank, Vice President of The KEEN Effect. “But, in September 1988, he and the Grateful Dead felt compelled to step up… . . . read more

Brands Taking A Deep Dive Into NFT Market

By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close to a year now. Among them, Funko has likely taken the biggest step yet, as the company announced on April Fool’s Day that it has acquired a majority ownership stake in TokenWave, LLC, the developer of TokenHead, a leading mobile app and website for showcasing and tracking Non-Fungible Token (NFT) holdings. TokenHead is available on iOS and Android, and currently displays over 10 million NFTs and has more than… . . . read more


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