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EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant… . . . read more

Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more

Licensing Law: Kanye West Ends Partnership With Gap

By Gary Symons TLL Editor in Chief Rapper and entrepreneur Kanye West has abruptly ended his relationship with Gap Inc., accusing the company of failing to meet its obligations. West’s lawyers sent a letter to… . . . read more

Music Licensing: Bravado Regains Merch Rights For The Beatles

After a Hard Day’s Night of talks, Universal Music Group’s Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band’s merchandise rights coming back to UMG, which is also the longstanding home… . . . read more

Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon

The Rolling Stones proved Time Is On Their Side   as the classic rock band has launched a line of watches with timepiece creator Nixon.  The Rolling Stones and Nixon are turning up the volume with… . . . read more

Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

Mattel’s Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf… . . . read more

Celebrity Licensing: Bob Marley In First Licensed BRICKCRAFT Official Set

BRICKCRAFT Official launched its first set of licensed brick-building products with images of the legendary musical pioneer Bob Marley. The Bob Marley set is the first of many limited-time, licensed, brick-building kits to come, says… . . . read more

Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was… . . . read more

Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

By Gary Symons TLL Editor in Chief You don’t get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women… . . . read more

Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse’s Back-To-School campaign… . . . read more