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Influencer Hyram Yarbro Goes Green With Skincare Line

In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same time helping the planet. “Through Selfless by Hyram I want to connect the beauty industry with social change,” Yarbro says. “My goal is to help people by not only creating high quality skincare with incredible formulations, but to also give people an opportunity to empower others around the world who are impacted by some of the biggest global issues known to our generation…. . . . read more

NFL Develops Costume Line With Jerry Leigh

The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even pets, in a deal brokered by Mix Licensing Group. By combining the depth of the NFLPA roster and the power of the NFL teams, Jerry Leigh says it will develop innovative products including muscle tops, bottoms, sets, role play dresses, and role play accessories in men’s, women’s, youth, infant/toddler, and pet sizes. The product line will be available everywhere from NFL team stores to mass retailers just in… . . . read more

FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events

The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated commemoration of the ending of slavery in the United States. The day of commemoration marks the declaration of General Order No.3 which enforced Abraham Lincoln’s Emancipation Proclamation, almost two and a half years after the official proclamation was made. Opal Lee has made it her life’s mission to bring awareness to the effort to raise Juneteenth to an officially recognized national holiday. In 2016, at the age of 90, Lee launched the campaign Opal’s Walk 2 DC, walking… . . . read more

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA’s new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life PGA golf coaches. The new game, debuting in Spring 2022, will be the exclusive home of all four of golf’s major championships: The Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship. Golf fans can also compete at the biggest PGA TOUR events, as they strive to build a legendary career. EA SPORTS is partnering with the PGA of America to allow players to virtually experience… . . . read more

Hit Show Friends Is Back … As A LEGO Set

The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO set that depicts the two adjoining apartments where most of the series was filmed. LEGO Group has just revealed details of its new LEGO F.R.I.E.N.D.S Apartments Set, using a beefy 2,048 bricks that allow fans to build their favorite scenes from one of the most popular comedy series in history. But first, the show. Stars Jennifer Aniston, Courtenay Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer have all returned to the same soundstage where the original show was filmed, but they’re coming with reinforcements. In addition to the original core cast, Friends: The… . . . read more

Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours

“Somebody has to do something, and it’s incredibly pathetic that it has to be us.”  –Jerry Garcia, Rainforest Benefit Concert Press Conference, September 1988 A collection of limited edition sandals offered by shoemaker KEEN Inc. and the estate of the late musician Jerry Garcia sold out just hours after being offered on Earth Day. KEEN says the limited-edition, individually numbered Newport Garcia LTD sandals, dropped at 12:01 AM on Earth Day and sold out by noon the same day. KEEN, a long-time defender of public lands, created the limited edition, individually numbered collection, using Garcia’s unique artwork to raise awareness and funds to Protect the Tongass National Forest. KEEN will donate one per cent of proceeds from this style, and the overall Garcia collection, to The Wilderness Society’s ‘Protect The Tongass’… . . . read more

Adidas Snags Deal With Number One NFL Draft Pick

Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. “I’ve always been a fan of Adidas and I’m excited to join the team as I take the next step in my career,” said Lawrence, who also pulled an Adidas bandana over his forehead. “Adidas’ brand attitude of ‘Impossible Is Nothing’ is a message that really resonates with me both on and off the field. We are building for the future and I can’t wait to see what lies ahead with this partnership.” In three… . . . read more

Roblox Star Signed By Semaphore

As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That’s the case with Megan ‘Megan Plays’ Letter, who has just joined the growing talent portfolio within Semaphore, a US brand and licensing management company. Recognized as a superstar by Roblox playing kids, Megan Plays, has 3.5 million subscribers on her YouTube  Channel,  3.1 million fans on TikTok and over 1.4 million followers on Roblox. Megan Plays was also recently featured in Forbes, sharing how she has been able to turn her new media hobby into a seven figure salary in a 5-6 year time frame. Megan Plays is the first Roblox star in Semaphore’s portfolio of talent, and the company says she “is among the powerful female group… . . . read more

CreateOn Partners With The Beatles

The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents a new pinnacle of design and versatility for CreateOn. Individual tiles can be configured into multiple structures including the classic Yellow Submarine, the Sgt. Pepper’s Lonely Hearts Club drum, the Magical Mystery Bus, the Abbey Road crosswalk, a record player, and more. Since its founding two years ago, CreateOn, has applied innovation to Magna-Tiles, bringing new life to the stories and characters of iconic children’s brands like Sesame Street, the World of Eric Carle, Crayola, Dr. Seuss Enterprises, and Build-A-Bear Workshop. Now, the colorful creation studio is leaning into supporting play and interactive storytelling for… . . . read more

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes recreations of Marilyn’s own makeup based on items from her personal effects, will be available on April 23 at “We’ve designed this makeup collection to feature Marilyn’s favorite colors and historically accurate products,” said Gabriela Hernandez, founder of Bésame Cosmetics. Hernandez is a makeup historian and sits on the board of the Makeup Museum in NYC. “These colors are authentic, and we are incredibly proud to be releasing them as they are a reflection… . . . read more