At this year’s Cannabis World Congress & Business Exposition, it became clear that while the business is big, there is a fundamental lack of interest in licensing. TLL estimates that retail sales of licensed cannabis and related accessories was…
Business
M&A & Partnerships
May 19, 2017
Business moves, merges, rebrandings, and new partnerships.
Featuring: CLC (now IMG College), The Company and Uncle Milton, Maurizio Distefano and Biplano, Tencent, JCPenney, NFLPA and more…
TLL’s Guide to Celebrity-based Properties
May 1, 2017
This sector includes living actors, actresses, models, chefs, business executives, and others. (Musicians, athletes, and artists are categorized under “Music,” “Sports,” and “Art,” respectively.) While many celebrity-based deals include endorsements and promotional tie-ins, we look exclusively at the product licensing generated by these…
Business
M&A & Legal
March 17, 2017
Keep track of the latest business deals to impact the licensing industry.
Featuring: LEGO, Jakks Pacific, Vivid Toy Group, Trump, and more…
Social Media
Looking Back: Brands Trending in 2016
December 9, 2016
As the top social media sites release their most popular 2016 posts, tweets, pins, etc., TLL breaks down the top trending brands this last year…
Experiential
Licensing in the $40.4 Billion Theme Park Business
December 2, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…
Fragrance
Licensed Fragrance Back on Track?
November 4, 2016
Since we last looked at licensed fragrances, the business has certainly changed—and it seems that it might be looking up, at least for established celebrities and fashion brands…
CANNABIS
Trump, Hilary, and… Cannabis?
October 7, 2016
With election day fast approaching, there’s another vote Americans must make—for cannabis legalization, a sector worth $60–100 million in licensed retail sales in 2015, according to TLL estimates…
DIGITAL CELEBRITIES
TLL Survey: Nascent Digital Celebs Sector Rivals Entertainment/Character for Growth
September 16, 2016
Relative to the rest of licensing, retail sales of goods licensed by digital celebrities grew with the speed of a viral video in 2015, spiking 8% to approach…
CELEBRITY
What Not to Do: Kardashians Score a Win in Fight Against Licensee
September 5, 2016
The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement…