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Business

M&A & Legal

Keep track of the latest business deals to impact the licensing industry.

Featuring: LEGO, Jakks Pacific, Vivid Toy Group, Trump, and more…

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Social Media

Looking Back: Brands Trending in 2016

As the top social media sites release their most popular 2016 posts, tweets, pins, etc., TLL breaks down the top trending brands this last year…


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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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Fragrance

Licensed Fragrance Back on Track?

Since we last looked at licensed fragrances, the business has certainly changed—and it seems that it might be looking up, at least for established celebrities and fashion brands…


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CANNABIS

Trump, Hilary, and… Cannabis?

With election day fast approaching, there’s another vote Americans must make—for cannabis legalization, a sector worth $60–100 million in licensed retail sales in 2015, according to TLL estimates…


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DIGITAL CELEBRITIES

TLL Survey: Nascent Digital Celebs Sector Rivals Entertainment/Character for Growth

Relative to the rest of licensing, retail sales of goods licensed by digital celebrities grew with the speed of a viral video in 2015, spiking 8% to approach…


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CELEBRITY

What Not to Do: Kardashians Score a Win in Fight Against Licensee

The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement…


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HEALTH & BEAUTY

Vegan Cosmetics: The Newest Wave in Fashion Brand Building

Quality is no longer enough. Today’s consumers also want their brands to have a moral and social conscience. Few sectors have been more responsive to this demand than fashion—and vegan makeup brands are leading the charge…


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DIGITAL CELEBRITIES

YouTubers Ride Streaming Services Toward Mainstream

Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their…


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LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


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