The Licensing Letter

Celebrity

pocket.watch Named to TIME100 List of Most Influential Companies for 2025

By Gary Symons TLL Editor in Chief The children’s entertainment company pocket.watch has been named to the TIME100 Most Influential Companies of 2025, a recognition of its role in reshaping the creator economy and redefining how young audiences engage with digital content. It's a huge honor for a relatively young company, but also recognizes the role of pocket.watch in an … [Read more...] about pocket.watch Named to TIME100 List of Most Influential Companies for 2025

Selfridges Celebrates Black Sabbath with In-Store Experience

By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience

Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Global Merchandising Services Expands Ozzy Osbourne Licensing Program

By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program

Barbie Debuts LeBron James Doll as its First Kenbassador

By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador

USPS Honors Betty White with Commemorative Stamp

By Gary Symons TLL Editor in Chief In one of our favorite stories this week, the U.S. Postal Service (USPS) has honored legendary entertainer Betty White with a commemorative stamp, celebrating her legacy of humor, charm, and advocacy for animals. The stamp was unveiled during a first-day-of-issue ceremony at the Los Angeles Zoo and Botanical Gardens, a place closely … [Read more...] about USPS Honors Betty White with Commemorative Stamp

Paris Hilton and Vitapod Launch Healthy Beverage Collection

By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection

Joe Biden Signs On With Creative Artists Agency

By Gary Symons TLL Editor in Chief Photo Credit: Official White House Photo, by Erin Scott Former US President Joe Biden has signed with Creative Artists Agency for licensing, publishing, and paid appearances. “President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, the co-chair of CAA. “His … [Read more...] about Joe Biden Signs On With Creative Artists Agency

ITV Named Licensing Representative for The Masked Singer UK

By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK