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Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign

Katy Perry Headlines ‘P25 Music’, a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise created one of the most enduring virtual worlds in the  business of video gaming since its launch in 1996, and was among the earliest companies to see massive success outside the game itself by combining the collectible Pokémon card game with the digital video game experience. The company says, in 2021, Pokémon will continue that tradition by aligning with another universal unifying force: music. Headlined by Katy Perry, the star-studded program created in partnership with… . . . read more

Marvel Launches Year Long Product Campaign for 2021

The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for product reveals supporting each new series, beginning with Marvel Studios’ WandaVision, premiering on Jan. 15. The news comes shortly after Disney announced a huge slate of new films and television programming this year, beginning with the new series WandaVision on Disney+ that is seen as the beginning of an all new story arc for the Marvel universe. “Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series,… . . . read more

Four Crunchyroll Anime Series That Are ‘Purrfect’ for Licensing

The specialist Anime streamer Crunchyroll is offering up four almost unbearably cute series for licensing opportunities outside of Asia, most of them involving cats and kittens with a decidedly Hello Kitty vibe. TAMA of the 3rd District is a popular anime for kids that has been around since 1983, and follows the life and adventures of a cat named Tama and his collection of feline and canine friends. Oh, Suddenly Egyptian God is a new anime that takes viewers into the world of ancient Egyptian deities, from Anubis to Thoth, with a healthy accent on Egyptian cat gods. The series Nyampire tells the story of a bloodthirsty but adorable kitten who is abandoned but saved by a vampire, who gives the kitten some of its blood to help it survive… . . . read more

New Lego Sets Create Disney-based Art

It’s said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who enjoy the intricate nature of putting together the intricate mosaic-style picture. The kit can be configured to portray either Minnie or Mickey, and measures 15.5 square inches. The mosaic is designed to hang on the wall or sit on a table or mantlepiece, and also includes an immersive story soundtrack, put together by Disney. This is the second mosaic kit for Lego,… . . . read more

Jazwares Hits High Note With Do, Re, & Mi Toy Deal

Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids’ series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world’s first movie studio. The show follows the musical adventures of three best birdie buddies and features the voice talents of Kristen Bell, Jackie Tohn, and more. The toys, which will feature the loveable characters from the show will also be themed around Do, Re & Mi’s key pillars of friendship, fun and adventure, and the power of music. The Do, Re & Mi toy line is set to hit retail in conjunction with the series in 2021…. . . . read more

Distribution Channels

Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019

Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased…


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Entertainment/Character

Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada

Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey


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Retail

Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey


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Entertainment/Character

32 Entertainment/Character Properties Make the Cut for $100MM List for 2018

Just 32 entertainment/character properties cleared over $100 million in licensed retail sales in the U.S. and Canada in 2018, compared to 37 in 2017 and 46 in 2016.…


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ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


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