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Experiential Licensing

Experiential Activations

These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…


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ENTERTAINMENT/CHARACTER

What Kids Want (to Wear)

The top dozen or so entertainment/character licensors generate up to 75% of total share of branded apparel goods for children. These findings show, however…


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Business

Royal Weddings: Marvel/Epic & Nestle/Starbucks

Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…


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Entertainment/Character

Birthday Cheer

How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…


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Toys & Games

State of Toys & Games

Hasbro buys Saban Properties in a deal worth $522 million; plus, an inside look into the toyco’s and its competitor’s Q1 earnings…


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Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


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Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


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Entertainment/character

Black Panther Gearing Up to Take $250 Million in 2018

Black Panther’s success opens the door to a nagging question: Is the licensing industry slowely digging itself into a hole?…


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Toys/Games

M&A: Toys & Entertainment Edition

The latest brand developments are being led by firms like Ubisoft, FAO Schwarz, eOne, Spin Master, Gund, DC Thomson, Hasbro, and more…


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Toys & Games

NYTF18: Blind Bags, Glitter & Poop

This last week saw the latest iteration of New York Toy Fair and offered a clear formula for success in toy aisles this coming year—check out the top brands and trends…


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