The Licensing Letter

Fashion

Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis managing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes

By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes

Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

Brand Liaison Named Bench’s Representative Across LatAm and the US

By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US

The Brand Liaison Launches US Licensing Program for Cardio Bunny

By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny

Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant

By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant

Prada Buys Versace in Major Merger of Top Fashion Brands

By Gary Symons TLL Editor in Chief The devil may love Prada, but Prada clearly loves Versace. So much so that Prada has dug deep into its fabulous handbag to pay out $1.38 billion to buy its smaller but prestigious rival Versace. The deal, which dropped on April 10, unites two of Italy's biggest names in fashion, and combines two very different but complementary styles. … [Read more...] about Prada Buys Versace in Major Merger of Top Fashion Brands

Anne Stokes and EMP Renew Gothicana Fashion Partnership

By Allison Watkinson TLL Reporter EMP and Anne Stokes have renewed their long-standing licensing collaboration to create additional fashion items for the Gothicana by EMP collection. Marking the third term of their ongoing partnership, the renewed agreement will further expand the Gothicana collection with new items inspired by Stokes' fantasy art portfolio. Since its … [Read more...] about Anne Stokes and EMP Renew Gothicana Fashion Partnership