By Allison Watkinson TLL Reporter Authentic Brands Group has partnered with Gardiner Bros (Gardiners) to relaunch the Sperry footwear brand across the UK and Ireland. Per the terms of the licensing agreement, Gardiners has been named the official distribution partner for Sperry's products throughout the two regions. This includes the brand's flagship range of … [Read more...] about Authentic and Gardiners Bring Sperry to the UK and Ireland
Fashion
Authentic Expands Juicy Couture with Centric Brands
By Allison Watkinson TLL Reporter Authentic Brands Group is expanding its Juicy Couture property with a new beauty collection through a licensing partnership with Centric Brands. The new Juicy Couture collection includes a wide range of cruelty-free products for hair care, hygiene, nails and cosmetics. Through its beauty division, Centric will design, manufacture … [Read more...] about Authentic Expands Juicy Couture with Centric Brands
Born to License Brokers Wolfpak and Popeye Collaboration
By Allison Watkinson TLL Reporter Born to License has brokered a deal between Wolfpak and King Features for a licensed collection of Popeye performance backpacks. The limited-edition capsule collection features a variety of tactical athletic backpacks decorated with Popeye prints and collectible patches. “At Wolfpak, we’re always pushing the boundaries of function and … [Read more...] about Born to License Brokers Wolfpak and Popeye Collaboration
PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories
By Allison Watkinson TLL Reporter PopSockets has launched a limited-edition phone accessories collection in partnership with the Electric Picks jewelry brand. The new collection has brought Electric Picks' luxury craftsmanship and gold aesthetic to a line of functional MagSafe phone accessories. "PopSockets grips have been my go-to phone accessory for years," said Electric … [Read more...] about PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories
Milk Bar Debuts Sweet Fashion with Janie and Jack
By Allison Watkinson TLL Reporter Janie and Jack have introduced a licensed children's fashion collection in partnership with the Milk Bar dessert shop. Inspired by the Milk Bar shop's signature treats, the new collection includes 25 items for kids that feature an exclusive hand-drawn print, denim accents, stripes and more. The collection is available for kids up to … [Read more...] about Milk Bar Debuts Sweet Fashion with Janie and Jack
Hurley and Travis Barker Drum Up New Fashion Partnership
By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership
White Castle and Heelys Team Up for Fun Footwear
By Allison Watkinson TLL Reporter White Castle is partnering with Heelys to introduce a licensed collection of Heelys stealth skating footwear. Available exclusively on the Heelys website, the collection offers two shoe offerings that blend visuals from White Castle's menu and color scheme with the signature style of Heelys stealth skate footwear. The first version … [Read more...] about White Castle and Heelys Team Up for Fun Footwear
Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics
By Allison Watkinson TLL Reporter Beauty Creations Cosmetics and Loteria Don Clemente have partnered for a licensed cosmetics collaboration inspired by the Loteria game. The co-branded collection includes a makeup bag, a lip duo, La Sandía setting mist, a shadow and face palette, a full collection set and a custom Beauty Creations Loteria game. Offered in a glam … [Read more...] about Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics
Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership
By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership
Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis managing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods