By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Move Over Kinky Boots: Dearfoams Unveils Nina West Collection
May 10, 2022
By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and… . . . read more
Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
May 9, 2022
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
May 2, 2022
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
May 2, 2022
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on… . . . read more
Available Licenses: The Comfy Is Seeking Outbound Licensing Partners
April 30, 2022
Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather… . . . read more
Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal
April 25, 2022
Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now,… . . . read more
Project Makeover and Queer Eye Team Up on Mobile App
April 20, 2022
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to… . . . read more
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
April 18, 2022
Three licensing veterans have created a new “Putin-Free” campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The… . . . read more