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Jessica Simpson Brand Sold to Sequentia;

Sequential Brands Group has agreed to acquire a majority interest in the Jessica Simpson Collection brand, including master license rights, from Camuto Group. Although the price has not been disclosed, you can bet that it is significantly higher than the $15 million the late Vince Camuto paid for the master license in 2005…

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Mass Retail Fashion Licensing Targets Men

Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men’s fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor Stitch (casual wear); Duluth Pack (bags); Locally Grown (T-shirts and hats); and Terrapin Stationers (note cards). The collection became available exclusively on on Sunday, March 15. Product prices range from $8 for a pack of “Cool Story Bro” cards from Terrapin to $270 for a leather and canvas briefcase from Duluth Pack. Some, but not all, of the items are reportedly exclusives for Target. A Shift in Strategy The collaboration between fashion designers and mass retailers like Target is nothing new. But what make this new Target collection different—at least for Target—is that it… . . . read more


Ralph Lauren Bucks the Buck

Conventional wisdom says that the strong dollar is making it harder to sell luxury fashion goods abroad. Or is it? Ralph Lauren reported weaker than expected third quarter earnings, but while U.S. sales flattened out, total growth in international sales revenues topped double-digits (in current currency), thanks to robust performances in both Europe and China…

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Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

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