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Technicolor Engages Brecht Group For Brand Licensing

Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and its family of creative studios help storytellers bring their most ambitious visions to life. In doing so, Technicolor has established several subsidiaries that help content creators build out video games, produce animated films and series, work in the production of live action films and series, and even aid in distribution of digital content. With a deep base in content creation, Technicolor Brand Licensing offers licensing partners the opportunity to benefit from the market awareness and brand loyalty from… . . . read more

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection includes both footwear and apparel, and each item pays homage to characters and props from the original film. For example, the Instapump Fury OG shoe is inspired by the distinctive Jurassic Park guest vehicles, while the Zig Devil Kinetica resembles the SUVs driven by the Jurassic  Park staff members. The Club C 85 shoe is described as an homage to character Dennis Nedry, with a floral print heel like the shirt he wears at the beginning… . . . read more

Universal Signs Content Deal With Starz

By Gary Symons TLL Editor in Chief Universal Filmed Entertainment Group has signed a content agreement with Starz, filling out a network of interlocking agreements that provide a long-term home for its content. The agreement means that Universal films will be streamed first on Peacock, then on Amazon Prime Video, and finally on Starz. Here’s a brief outline on how the interlocking agreements will work. First, UFEG plans to stream movies on NBC Universal’s streaming service Peacock for the first 120 days after the theatrical release of its films. After that point, as reported earlier in The Licensing Letter story below, UFEG has signed a deal with Amazon that will see Prime Video exclusively stream Universal’s 2022 and future live-action titles during the middle ten month period of that 18-month window… . . . read more

Star Trek Boldly Goes To The Toy Aisle With Playmates

The rich world of the Star Wars Universe is coming to a toy store near you, as ViacomCBS Consumer Products announced a licensing deal with Playmates Toys. ViacomCBS says it has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek toy line in 2022, following Star Trek’s entry into kids’ content with the premiere of Star Trek: Prodigy, the first Star Trek series aimed at younger audiences. ViacomCBS says the qualities that attracted it to a deal with Playmates are its attention to brand detail, authentic portrait sculpting, and new product innovations it plans to introduce to its forthcoming Star Trek collections. Fans can look forward to… . . . read more

Amazon Inks Streaming Deal With Universal, IMDb

Amazon’s Prime Video has signed a key content licensing agreement with Universal giving it access to the studio’s massive catalog of new movie content. In what is rumored to be a 10-figure deal, Prime Video will now have an exclusive window to air Universal Filmed Entertainment Group’s live action films in the United States, beginning with the studio’s slate of 2022 releases. Prime Video recently signed non-exclusive deals with Paramount, MGM and Lionsgate, and has also signed some exclusive deals with smaller studios and some larger studios outside the US. However, this is the first deal Prime Video has signed giving it exclusive access to content from a major studio of Universal’s size and heft. That said, NBCUniversal’s Peacock streaming service will have first crack at those films. Peacock gets… . . . read more

MGM Teams Up On All New Robocop Game

Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and still maintains a strong fan base and licensing program 35 years later. Game publisher NACON and Metro Goldwyn Mayer say they have signed an agreement to launch Robocop: Rogue City, a game based on the first three films in the original RoboCop universe. The highly-anticipated game will feature a new RoboCop story and is being developed by the studio Teyon, which also developed the critically successful Terminator: Resistance. The game is planned for release in 2023 for console and PC platforms. “We’re very much looking forward to collaborating with NACON and Teyon to bring one… . . . read more

Mattel Wins Licensing Agreement For PAW Patrol

Global toyco Mattel has won the PAW Patrol sweepstakes, signing a global licensing agreement for the franchise with ViacomCBS Consumer Products. The license allows Mattel to develop a range of toys and other items based on the upcoming theatrical release PAW Patrol: The Movie. What’s particularly interesting about this deal is that PAW Patrol is a Spin Master product, and Spin Master Entertainment is producing the film in concert with Nickelodeon Movies and Paramount Pictures. The movie hits theaters on Aug. 20 this year. The agreement is not a Master Toy deal, but gives Mattel licensing rights to create toys and games under its Mega Bloks and UNO brands. Mattel says its PAW Patrol assortment will include more than 10 products featuring the show’s characters Chase, Skye, Marshall, Ryder and… . . . read more

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and accessories, including ninjas with swords, a teddy bear with a chainsaw and a big baby ruling with his gavel. Action-packed gameplay is created by figures that are attached to iconic individual coin bases that are reminiscent of arcade play. Using the included controller, figures deliver a unique split strike action that literally splits the other Akedo figure in half. Players’ skill and strategy increase as they move through the collection of 39 warriors, including… . . . read more

Mattel Developing Polly Pocket Film

Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham’s Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys. Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star Lily Collins (“Emily in Paris,” “MANK”) in the leading role as Polly. The film follows a young girl and a pocket-sized woman who form a friendship. “Polly Pocket was responsible for countless hours of childhood escapism for me—Polly gave me a tiny world of magic and autonomy to narrate, so it’s pretty poetic to be tackling these same ideas now as a director collaborating with the brilliant Lily… . . . read more

Disney+ Partners With Red Hot African Animators

By Gary Symons TLL Editor in Chief The African animation scene is red hot right now, and people in that continent are now seeing more animated films and series that represent their lives and culture. Disney is among the many companies that has discovered the rapidly growing well of talent bubbling up throughout the region, and has now partnered with animators from across Africa to create a 10-part anthology of original short films called Kizazi Moto: Generation Fire. The name comes from the Swahili phrase “Kizazi cha Moto,” which means generation of fire, but while the name may draw from traditional language and culture, this anthology is a cutting edge, sci fi exploration of Africa’s diverse history and culture, with stories that involve aliens, spirits, advanced technology, and mythical monsters. As… . . . read more


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