Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Global Icons Named Licensing Agent for Betty Boop

The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated ‘talkies’ that his company produced for Paramount Studios. The character, inspired by jazz age artists of the 1920s, starred in more than 100 cartoons and was originally voiced by Mae Questel, but remains popular and has been licensed for thousands of products over the years. Fleischer Studios says it is now looking to expand the opportunities for its properties in creative new ways, and has engaged Global… . . . read more


(-000tll-)