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Mattel Developing ‘Heist’ Movie Based on Uno Game

Toy giant Mattel has been putting a lot of oomph behind its popular UNO game for its 50th Anniversary, and is topping off the program with a live action motion picture. Mattel Films will produce… . . . read more

Former Mattel Exec Helena Perheentupa Joins Rapidly Expanding ZAG Team

The ZAG Company continues the expansion of its senior executive team with the appointment this week of licensing veteran Helena Perheentupa to the newly created role of vice president of licensing for Central, Eastern, Northern… . . . read more

Rainbow Named Exclusive Licensor of FATE: The Winx Saga

The Italian content conglomerate Rainbow has been named the exclusive global Consumer Products licensor of FATE: The Winx Saga, the breakout Netflix original live action hit for the YA audience available in 190 countries. FATE:… . . . read more

Creative Licensing Announces New Game Deals

Creative Licensing isn’t just playing around, but they’re making it a lot more fun for those who are. Creative Licensing has been busy expanding their roster of digital games, introducing some familiar action heroes from… . . . read more

Key Former Disney Exec Nancy Kanter Joins Rival Netflix

The streaming wars are heating up, as Netflix snapped up former Disney Executive Vice President Nancy Kantor just one day after she left her position with Disney Channels Worldwide. Kantor played a critical role at… . . . read more

My Little Pony Riding High With Hasbro

The My Little Pony franchise is ending its popular The Friendship is Magic series, but don’t expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after… . . . read more

Super 7 Teams With Toho For Godzilla Figures

In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products. Founded… . . . read more

Fortnite on Licensing Binge With New Game Characters

The wildly popular Fortnite video game has made an art form of incorporating popular celebrities or movie characters into its game play, and over the past week has outdone itself. Thanks to a trio of… . . . read more

Global Icons Named Licensing Agent for Betty Boop

The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’… . . . read more