After five consecutive years of growth, retail sales of licensed goods based on music properties in the U.S. and Canada declined 2.5% in 2014, according to The Licensing Letter’s Annual Licensing Business Survey. The dip in sales of music licensed goods may be both an effect and a reflection of the larger trends shaping the different aspects of the music business…
Bundled Merch
Bundling Goods with Music
December 1, 2014
Garth Brooks’s GhostTunes music downloading service rolled out last month in tandem with release of Brooks’ “Man Against the Machine” album, his first in 13 years. The new service allows artists to bundle licensed merchandise, tickets, and the music itself, to order…