The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure… . . . read more
US Army Marches Into Licensing Deal With Crocs
September 13, 2021
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs,… . . . read more
Barbie Honors Frontline Heroes With New Program
August 5, 2021
In real life, heroes usually don’t wear a cape, and they don’t have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked… . . . read more
Brizo Releases Frank Lloyd Wright Collection
July 30, 2021
The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright’s enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank… . . . read more
US Air Force Takes Wing With Dignitas For Esports
July 22, 2021
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more
Museum Installs World of Warships Video Games On HMS Belfast
July 8, 2021
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial… . . . read more
OceanX Takes Over Crayola Experience
July 7, 2021
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the… . . . read more
Sony Creative Products Repping Sesame Street in Japan
July 1, 2021
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs… . . . read more
Italian Football Star Joins 44 Cats For Charity Initiative
June 8, 2021
It’s hard to say which Italians love more—cats or football—but you certainly can’t go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco… . . . read more
FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
May 25, 2021
The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship… . . . read more