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Comic Books

Superheroes Revisited: Batman Overtakes Spider-Man

The age-old question is re-examined: DC or Marvel? We’ve restated the 2014 retail sales figures for Batman, Avengers, and Superman to reflect the relative rankings between the four superhero brands…


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ENTERTAINMENT/CHARACTER

Preschool: A Passport to the Worldwide Market

As one of the first categories in which properties originating outside the U.S. became part of global culture, the $10+ billion worldwide preschool sector…


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ENTERTAINMENT/CHARACTER

Franchise Films Losing Ground to Publishing Adaptations

Franchise films still consistently top the U.S. box office, but 2016 has seen many sequels and reboots fall flat with audiences. While it takes time before…


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TLL Survey

Publishing Up 1% in the U.S./Canada; Steady Growth Worldwide

Retail sales of publishing-based licensed merchandise grew 1.0% to reach $4.51 billion in retail sales in the U.S./Canada—the highest since the category peaked in 2008 at $4.53 billion. Although 2015 growth is less than the previous year’s…

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Publishing

Cursed Child Blesses Retail

The numbers are in for the latest addition to J.K. Rowling’s Wizarding World franchise, Harry Potter and the Cursed Child: Parts 1 & 2, and the book is strongly positioned to break records. The franchise will further grow with the upcoming film Fantastic Beasts and Where to Find Them. Although the Harry Potter licensing program has typically been small…


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COMIC BOOKS

Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by…


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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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LITERARY LICENSING

King, Patterson are America’s Favorite Authors

In Harris Poll, authors whose work is more prolifically licensed come in at numbers 3 (J.K. Rowling) and 7 (J.R.R. Tolkien). Nevertheless, there is something for the fans of every scribe. Custom printing retailers are full of Stephen King tote bags or Mark Twain coffee mugs…


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Pet Products

It’s a Dog’s Life

Life magazine, that is. Life and venerable home goods marketer Laura Ashley are among the brands entering licensing agreements for pet products. Life has signed licensee GHS Studio to make pet beds and bean bags, while Laura Ashley teamed with Unique Petz for a full line of items including leashes, furniture covers, kennels, carriers, toys, and more. Americans spent…

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