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Publishing

Cursed Child Blesses Retail

The numbers are in for the latest addition to J.K. Rowling’s Wizarding World franchise, Harry Potter and the Cursed Child: Parts 1 & 2, and the book is strongly positioned to break records. The franchise will further grow with the upcoming film Fantastic Beasts and Where to Find Them. Although the Harry Potter licensing program has typically been small…


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COMIC BOOKS

Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by…


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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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LITERARY LICENSING

King, Patterson are America’s Favorite Authors

In Harris Poll, authors whose work is more prolifically licensed come in at numbers 3 (J.K. Rowling) and 7 (J.R.R. Tolkien). Nevertheless, there is something for the fans of every scribe. Custom printing retailers are full of Stephen King tote bags or Mark Twain coffee mugs…


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Pet Products

It’s a Dog’s Life

Life magazine, that is. Life and venerable home goods marketer Laura Ashley are among the brands entering licensing agreements for pet products. Life has signed licensee GHS Studio to make pet beds and bean bags, while Laura Ashley teamed with Unique Petz for a full line of items including leashes, furniture covers, kennels, carriers, toys, and more. Americans spent…

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PRE-SCHOOL

Genius Builds Team for Llama Llama

Genius Brands International is building its team for the 2016 multimedia launch of beloved children’s book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. GBI earlier signed Kids Preferred, LLC as…

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Publishing

Literary License

The Kurt Vonnegut Jr. Trust hired the brand strategy agency Kick Design to license the American author’s Slaughterhouse Five, Sirens of Titans, Mother Night, and other great works for fashion and accessories, home, social expressions, spirits, apps, novelty and gift and other product categories…

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Publishing

Fancy Nancy Going From Page to Screen

Disney Junior cut a deal with Harper Collins Children’s Books for rights to a Fancy Nancy animated telepic and series adaptation, targeted to premiere in 2017. The deal also calls for a host of merchandising tie-ins to be handled by Disney Consumer Products, according to Variety

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Lingerie

Fifty Shades of Green

Lingerie company Bluebella had never done a licensing deal before deciding to make a pitch for Fifty Shades of Grey lingerie. They got the license and created two lines…

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