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Fordham Tags NXT GEN As Agency For Little Tracker IP

NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global sustainability, animal preservation, diversity, and inclusion; all relevant and important topics in our world today. Through the Litter Tracker books, hildren can learn to identify wild animals, birds and ocean life, and their unique habitats through a diverse and inclusive cast of child ambassadors featured on a range of products and retail partners such as Walmart, Kroger, Smith’s, Target and more. “Nxt Gen agency is the ideal partner to develop… . . . read more

Boutique Licensing Agency Lands Major Deal With Sanrio

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running with its first representation: Mr. Men and Little Miss, the famous British brand owned by the Japanese multinational corporation Sanrio Co., Ltd. BLA! says it is a new agency inspired by a customer-centric approach and new thinking, but it is building on a base of experience and expertise across multiple categories and regions.  Heading a list of founders that reads like a who’s who of major names from successful global… . . . read more

Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can’t keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children’s book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of the Dr. Seuss classic The Lorax, with a lineup of sustainable brand partnerships to further enhance the book’s strong message of environmental activism. “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story,” said Susan Brandt, President of Dr. Seuss Enterprises. “We are proud to celebrate the 50th anniversary of the book in 2021 and… . . . read more

Brands Taking A Deep Dive Into NFT Market

By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close to a year now. Among them, Funko has likely taken the biggest step yet, as the company announced on April Fool’s Day that it has acquired a majority ownership stake in TokenWave, LLC, the developer of TokenHead, a leading mobile app and website for showcasing and tracking Non-Fungible Token (NFT) holdings. TokenHead is available on iOS and Android, and currently displays over 10 million NFTs and has more than… . . . read more

Marvel, DC Initiate Seismic Shift in Comics Distribution

By Gary Symons Editor in Chief Marvel Comics has followed the lead of DC Comics, ending its exclusive arrangement with Diamond Comic Distributors, and signing a global agreement with publishing giant Penguin Random House (PRH) to be its new Direct Market distributor. Direct Market sales are those that involve distribution to independent comic book shops, which until recently received almost 100 per cent of their product from Diamond, which held a virtual monopoly on the industry. Both Marvel and DC are giants in the licensing industry, and while the comics industry itself is not that large in terms of revenue, the films, TV shows, and other licensed content or products are a major part of the licensing sector globally. As well, comic book customers play a major role in determining… . . . read more

Video Game In Development For John Carter: Warlord of Mars

The classic sci-fi adventure series John Carter: Warlord of Mars is coming to a video game console near you, as Edgar Rice Burroughs, Inc,. announced its team is working with FNCPR to develop and publish a first person action game, starring the “world’s oldest interplanetary warrior.” Over 27 years FNCPR has worked on some of the biggest games in the industry, including long-lasting classics like World of Tanks, World of Warships, Medieval Dynasty, Skyforge, Armored Warfare, Warface, Conqueror Blade, Blizzard (Diablo II, Warcraft III, and Starcraft Ghosts), Sierra (Homeworld and Homeworld II, Halflife and Halflife II), Fox (No One Lives Forever II, Simpsons, and Buffy), Black Label (Lord of the Rings and The Thing), and NDA (Die Hard Vendetta and Judge Dredd v. Death). John Carter is the planet-hopping hero who… . . . read more

Max & Ruby Are Back With New Fashion

The adorable sibling bunnies Max & Ruby from the popular books and the Nelvana animated series are getting their own fashion line for adults. Nelvana has partnered with fashion and merchandise retailer Hot Topic to launch a new collection of  Max & Ruby T-shirts. The collection, which is currently available for purchase online at hottopic.com, debuts following Max & Ruby’s surging popularity on TikTok, invoking nostalgia for millennials who grew up watching the series, reading the stories, and now introducing the brand to a new generation. Max & Ruby TikTok videos—including the creation of the theme song and baking Max and Ruby’s birthday cakes—have generated millions of views, and while the series is intended for kids, the videos and stories are also popular with adults who fondly remember the characters from… . . . read more

Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

The popular children’s brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas. The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy producer Douglas will be offering up a variety of sizes and styles of Miffy plush toys that bring the iconic designs by Dick Bruna to life. From the classic colors Miffy is renowned for, to new twists on her fashionable outfit, to a meaningful mantra, Douglas says there is a plush bunny for little trend setters everywhere. Both collections are available for the Easter holidays,… . . . read more

Aardman Secures Two Licensing Deals for Robin Robin

The animation studio Aardman, which got its start with the celebrated Wallace and Gromit series, has secured two new licensing deals for its new animated musical special Robin Robin. Aardman this week announced it has reached an agreement with Macmillan Children’s Books for publishing and Aurora World for plush. Robin Robin is a 30-minute festive holiday special, created by directors Dan Ojari and Mikey Please. Robin Robin is the endearing story of a robin who is adopted by a family of burglar mice when her egg fortuitously rolls into a rubbish dump. As she grows up her differences become more apparent. She sets off on the heist to end all heists to prove to her family that she can be a really good mouse, but ends up discovering who she really is…. . . . read more

Group Nine Media Announces Licensing Partnership with Wright’s Media

Wright’s Media, an industry-leading global content licensing agency, this week announced a partnership with Group Nine Media, which owns the popular POPSUGAR and Thrillist. POPSUGAR is an online magazine aimed at millennial women, covering pop culture, health, fashion, celebrities and current events. It is ranked as one of America’s most popular lifestyle brands for women, with 32 million active users and 300 million readers per month. Thrillist is also a lifestyle publication, but with more of a focus on travel, adventure, and entertainment, including food, restaurants, wine and spirits. Wright’s Media’s Chief Revenue Officer Michelle Myers says Group 9 is now a top 10 global media company with some of  the most optimistic, fast moving, deeply connected brands in the categories that matter now. As the #1 video publisher on… . . . read more


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