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Winnie The Pooh Shares Birthday With Queen Elizabeth

Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they’re both celebrating their 95th birthdays. To mark the occasion, Disney has released a special animation entitled Winnie the Pooh and the Royal Adventure featuring Pooh and his friends. It’s a short and honey-sweet 45-second animation that pays tribute to the Queen, as well as the upcoming 95th anniversary in October of the first publication of Winnie the Pooh stories in the Hundred Acre Wood. The beautiful animated tale sees Winnie the Pooh delivering a special gift to Her Majesty Queen Elizabeth II, alongside trusted friends Christopher Robin, Piglet, Tigger and Eeyore. The group, led by the lovable bear, embark… . . . read more

MyFutprint Selects FanGirl As Licensing Agent

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building licensing/retail partnerships, and more. Seeing the future globalization of geek culture, MyFutprint founder Frederick L. Jones launched the digital, bi-weekly magazine Saturday AM in 2013 as a platform for diverse manga-inspired content. As a former video game executive and a lifelong, comic book and manga fan, Jones says he always recognized the power of fandom. However, as an African American male, he also saw the opportunity to introduce more diversity into the manga space both in the stories being written as… . . . read more

Who’s News: Gamarra Tagged To Adapt Literature to Film

ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company’s ability to mine the world’s rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and assessing books at every publishing stage in order to decide what to option and develop. So, if you’re a publisher wanting to option books for film or TV production, you’ll want to update your Rolodex right about now. Gamarra comes to the role with a perfect blend of experience in both publishing and film/TV production. He previously worked as Nickelodeon’s VP of studio business development, overseeing animated and live-action features for TV, theatrical and SVOD… . . . read more

Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company’s century-old brand The Boxcar Children.  The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to the vast and much-revered library of Albert Whitman & Company published works, including the 102-year-old company’s globally-recognized book series The Boxcar Children. “Recognized as a specialist in the licensing of story-driven properties on behalf of major publishing companies and individual authors, Moxie & Company was our top choice in representing the licensing of our literary brands to the consumer products community,” said Attila Gazdag, President of Albert Whitman Media. Albert Whitman & Company (AW)… . . . read more

JLKBrand Signs Up For Years Of Misery With Lemony Snicket

By Gary Symons TLL Editor in Chief There’s never been a series of children’s books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its first ever licensing program. You can’t say they weren’t warned. If you’ve never read the series by the mysterious and possibly fictitious author Lemony Snicket, they are an unlucky 13 books written for a middle-school aged audience, featuring three likable but particularly unfortunate orphans: Violet, Klaus and Sunny Baudelaire. The appeal of the books may be that no matter how bad things get the Baudelaire children soldier on,… . . . read more

Seuss Launches Graduation-Themed Licensing Program

Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will also be partnering with one of the premier photography companies globally, Fujifilm, on a graduation-themed social media giveaway running through June. Susan Brandt, President of Dr. Seuss Enterprises, said, “Oh, The Places You’ll Go! has become iconic for the inspiration that new graduates, or really anyone going through a life transition, can draw from the book. “Working with best-in-class partners as well as through our promotion with Fujifilm, we are very much looking forward to… . . . read more

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing program for Simon’s Cat is continuing to expand with new licensees appointed for fashion, crafting, phone accessories, puzzles and accessories, said Banijay, in announcing deals with Fashion UK, Wulydermy, Ecell, Pinfinity, and Dr. Woof. “Simon’s Cat is such a lovable brand that resonates with fans all around the world,” said Jane Smith, Group Director, Brand Licensing at Banijay. “The extensive licensing programme, that continues to expand, is testament to its enduring popularity.”… . . . read more

Precious Moments Renews Thomas Nelson As Publisher For Christian Books

Precious Moments, Inc. today announced the renewal of its licensing agreement with publisher Thomas Nelson, a provider of Christian content for more than 200 years. Thomas Nelson, part of HarperCollins Christian Publishing, Inc., will continue its work as publisher of Precious Moments Bibles, Bible storybooks, and children’s storybooks with religious content. “Precious Moments inspirational artwork lends itself well to faith-based content and provides a wonderful way to introduce and engage young readers in Bible stories,” says Carole Postal, President of Spotlight Licensing and Brand Management, the agency that brokered the renewal. Spotlight Licensing and Brand Management, Inc. (spotlightlicensing.com) is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, Digital properties and Character Brands. In addition to Precious Moments, Spotlight represents BOO The World’s Cutest Dog,… . . . read more

Reporters Without Borders And Minecraft Win Super REGGIE Award

By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders – Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in countries where most free media is blocked by repressive governments. Created by MediaMonks and DDB Germany, “The Uncensored Library” was designed to overcome strict censorship laws in countries where most media are blocked while also generating interest among young people about press freedom. The campaign used the computer game Minecraft to bypass censorship, because even in countries where most media is blocked, Minecraft, one of the world’s most… . . . read more

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain’t just sellin’ spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne has debuted an exciting limited-edition collection featuring the iconic salty sailor Popeye, and his longtime love Olive Oyl. Developed in partnership with King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters, and designed by the famous Brazilian stylist Alexandre Herchcovitch, the high-end collection values a luxury based on the new languages of sustainability. The deal was brokered by King Features’ agent in Brazil,… . . . read more


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