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Fordham Tags NXT GEN As Agency For Little Tracker IP

NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global sustainability, animal preservation, diversity, and inclusion; all relevant and important topics in our world today. Through the Litter Tracker books, hildren can learn to identify wild animals, birds and ocean life, and their unique habitats through a diverse and inclusive cast of child ambassadors featured on a range of products and retail partners such as Walmart, Kroger, Smith’s, Target and more. “Nxt Gen agency is the ideal partner to develop… . . . read more

Boutique Licensing Agency Lands Major Deal With Sanrio

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running with its first representation: Mr. Men and Little Miss, the famous British brand owned by the Japanese multinational corporation Sanrio Co., Ltd. BLA! says it is a new agency inspired by a customer-centric approach and new thinking, but it is building on a base of experience and expertise across multiple categories and regions.  Heading a list of founders that reads like a who’s who of major names from successful global… . . . read more

Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can’t keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children’s book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of the Dr. Seuss classic The Lorax, with a lineup of sustainable brand partnerships to further enhance the book’s strong message of environmental activism. “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story,” said Susan Brandt, President of Dr. Seuss Enterprises. “We are proud to celebrate the 50th anniversary of the book in 2021 and… . . . read more

Video Game In Development For John Carter: Warlord of Mars

The classic sci-fi adventure series John Carter: Warlord of Mars is coming to a video game console near you, as Edgar Rice Burroughs, Inc,. announced its team is working with FNCPR to develop and publish a first person action game, starring the “world’s oldest interplanetary warrior.” Over 27 years FNCPR has worked on some of the biggest games in the industry, including long-lasting classics like World of Tanks, World of Warships, Medieval Dynasty, Skyforge, Armored Warfare, Warface, Conqueror Blade, Blizzard (Diablo II, Warcraft III, and Starcraft Ghosts), Sierra (Homeworld and Homeworld II, Halflife and Halflife II), Fox (No One Lives Forever II, Simpsons, and Buffy), Black Label (Lord of the Rings and The Thing), and NDA (Die Hard Vendetta and Judge Dredd v. Death). John Carter is the planet-hopping hero who… . . . read more

Max & Ruby Are Back With New Fashion

The adorable sibling bunnies Max & Ruby from the popular books and the Nelvana animated series are getting their own fashion line for adults. Nelvana has partnered with fashion and merchandise retailer Hot Topic to launch a new collection of  Max & Ruby T-shirts. The collection, which is currently available for purchase online at hottopic.com, debuts following Max & Ruby’s surging popularity on TikTok, invoking nostalgia for millennials who grew up watching the series, reading the stories, and now introducing the brand to a new generation. Max & Ruby TikTok videos—including the creation of the theme song and baking Max and Ruby’s birthday cakes—have generated millions of views, and while the series is intended for kids, the videos and stories are also popular with adults who fondly remember the characters from… . . . read more

Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

The popular children’s brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas. The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy producer Douglas will be offering up a variety of sizes and styles of Miffy plush toys that bring the iconic designs by Dick Bruna to life. From the classic colors Miffy is renowned for, to new twists on her fashionable outfit, to a meaningful mantra, Douglas says there is a plush bunny for little trend setters everywhere. Both collections are available for the Easter holidays,… . . . read more

Aardman Secures Two Licensing Deals for Robin Robin

The animation studio Aardman, which got its start with the celebrated Wallace and Gromit series, has secured two new licensing deals for its new animated musical special Robin Robin. Aardman this week announced it has reached an agreement with Macmillan Children’s Books for publishing and Aurora World for plush. Robin Robin is a 30-minute festive holiday special, created by directors Dan Ojari and Mikey Please. Robin Robin is the endearing story of a robin who is adopted by a family of burglar mice when her egg fortuitously rolls into a rubbish dump. As she grows up her differences become more apparent. She sets off on the heist to end all heists to prove to her family that she can be a really good mouse, but ends up discovering who she really is…. . . . read more

Hasbro’s Finn Arnesen Joins Games Workshop

The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company’s first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen’s first task in his new role will be to mine that content to develop both animated and live action talent for film and TV series. Arnesen will report to Game Workshop’s Executive Vice President of Global Licensing, Jon Gillard. Arnesen is a respected veteran of the content world, having worked with Turner Broadcasting and Hasbro Studios. “In its almost 40-year history, Warhammer has been a leader in the field of tabletop and video… . . . read more

Random House Signs LEGO Book Deal

Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing, LEGO Publishing’s worldwide strategic partner, to expand the LEGO Books business, said Chris Angelilli, VP & Editor-in-Chief of Licensed Publishing, Random House Books for Young Readers. The first titles will release in Fall 2021, notably marking the first-ever publication of LEGO Books titles from Random House Children’s Books. “It’s no secret that Random House Children’s Books has admired the LEGO Group and all of its products, franchises, and films for decades,” said Angelilli. “We are absolutely delighted to have the opportunity to partner with AMEET in building a strong and dynamic LEGO Books publishing program.”… . . . read more

LEGO Takes Kids to the Hundred Acre Wood

LEGO this week launched a superb new product for fans of the Winnie the Pooh books to embrace their nostalgia with a Hundred Acre Wood play set. The set came to life from the mind of super fan Ben Alder who collaborated on the design through the LEGO Ideas program, and was made possible through a licensing partnership with brand owner Disney. Beneath a large oak tree, complete with beehives and bees, Pooh’s house takes centre stage in the new play set. The house can be opened up to unveil a host of furniture and unique items, such as the “Pooh-coo” Clock, box of “Pooh sticks,” Tigger’s locket, and of course, plenty of honey pots—both full and empty! A.A. Milnes classic tales of Christopher Robin’s adventures in the Hundred Acre Wood have… . . . read more


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