Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children’s literature giant Penguin Random House Children’s has tagged a high ranking ViacomCBS executive as the new… . . . read more
Book Licensing: The Snowman Prefers Biscuits To Carrots
October 12, 2021
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more
Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
September 30, 2021
Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children’s book series, That’s Not My. The series is a major pre-school hit, with more than 64 titles… . . . read more
Netflix Acquires The Roald Dahl Story Company
September 22, 2021
By Gary Symons TLL Editor in Chief Streaming leader Netflix fired another shot in its ongoing war with competitors, announcing Sept. 22 it has acquired the works of beloved children’s writer Roald Dahl. “We’re excited… . . . read more
120-Year-Old Peter Rabbit Is Getting a Branding Facelift
September 21, 2021
Peter Rabbit is looking pretty darn good at age 120, but Penguin Random House says the classic Beatrix Potter character is still getting a facelift this year. Penguin Random House Children’s division this week unveiled… . . . read more
All The New Children’s Books Licensed By Random House This Fall
September 20, 2021
As one of the world’s largest publisher’s Random House is a major player in the licensing industry, whether licensing stories to others, or licensing books based on other companies’ intellectual property. This week, Random House… . . . read more
Disney’s Winnie The Pooh Gets A “Bearbnb”
September 14, 2021
By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh’s 95th anniversary, but we just had to draw your attention to a clever collaboration with travel… . . . read more
Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
September 10, 2021
Rowing Blazers and FILA have teamed up with kids’ entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers… . . . read more
Little Prince Licensing Deals Abound For 75th Anniversary
August 30, 2021
By Gary Symons TLL Editor in Chief It’s been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a… . . . read more
Ninja Life Hacks Partners On Crafts With Fashion Angels
August 2, 2021
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring… . . . read more